Responsibilities

• We are seeking a Digital Marketing Specialist for a full-time, on-site position located in University Park, PA. The Digital Marketing Specialist will develop and execute digital marketing strategies to drive the company’s online presence and customer engagement.
• Responsibilities include creating and managing social media campaigns, analyzing web analytics, improving online marketing efforts, and developing cohesive brand communication strategies.
• The candidate will collaborate with cross-functional teams to optimize digital platforms and deliver measurable outcomes that align with business objectives.

Requirements

• Proficiency in Social Media Marketing and Digital Marketing to create, implement, and manage impactful online campaigns.
• Expertise in Web Analytics and Online Marketing to measure, analyze, and optimize website performance and digital content.
• Strong Communication skills to craft effective marketing messaging, collaborate with teams, and engage target audiences.
• Ability to work on-site collaboratively in a dynamic, results-oriented environment.
• Proficiency in marketing tools and platforms, such as Google Analytics, social media management tools, and CRM systems.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.

Preferred

• Experience with SEO, SEM, and email marketing strategies is a plus.
• Prior experience in a similar digital marketing role is preferred.