Digital Marketing Specialist

New York, USA (On-site)

$19/hr – $24/hrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive marketing content creation and cross-channel digital campaigns for DelMonte Hotels, coordinating with the Marketing Manager to optimize websites and social channels.

  • Must-have: 3–5 years in marketing/creative roles with InDesign, Illustrator, Photoshop, PremierPro, Canva and Google Analytics.
  • Standout: Ownership of multi-channel campaigns and cross-functional collaboration using Basecamp for project tracking.

Job Description

Responsibilities

  • Creative development and design from concept to completion, including copywriting, graphic and multi-media design, based on creative direction provided, for monthly / quarterly marketing campaigns, brand development initiatives and ad hoc marketing requests that support the overall DelMonte Hotels annual strategic plan and individual property goals.
  • Collaborate and coordinate with Marketing Manager to review and enhance DelMonte Hotel Group websites and monthly email marketing campaigns for the hotels, restaurants and spa with an understanding of CRM systems and performance metrics to drive results
  • Manage and update the company’s websites and social media promotional calendars on a weekly basis and review with Marketing Manager for best digital placements available
  • Manage and implement campaigns across all social media platforms including Facebook, Twitter, Instagram, LinkedIn and YouTube.
  • Provide creative support and narrative for property websites and social media channels.
  • Assist in identifying marketing opportunities and act as the liaison with Department and Property Managers on an ongoing basis managing campaign expectations.
  • Conduct regular audits of website content and deliver ongoing and timely support for website updates, such as posting new content, and provide support for website upgrades as required.
  • Collaborate with Operations, Sales, Revenue and other internal departments
  • Point of escalation for content operations related queries
  • Receive and review marketing requests and determine appropriate requirements and level of involvement from various teams

Requirements

  • Three to five years related experience; Bachelor's degree (B. A.) from four-year college or university; or equivalent combination of education and experience
  • Experience using InDesign, Adobe Illustrator, Photoshop, PremierPro, Canva and Google Analytics is required
  • Accept feedback and successfully incorporate such feedback with minimal rounds of edits
  • Apply effective and efficient time management, including the ability to prioritize and manage multiple tasks and meet strict deadlines
  • Solid organizational, time-management and prioritization skills
  • Experience using HTML5, CSS and web design is preferred

Preferred

  • Experience using HTML5, CSS and web design is preferred

Benefits

  • Compensation packages, which may vary somewhat depending on location
  • Comprehensive benefit packages for full-time positions
  • Hotel room discounts at our locations around the globe
  • Discounts on food and beverages
  • Professional development and advancement opportunities
DelMonte Hotel Group logo

DelMonte Hotel Group

OUR MISSIONTo develop, acquire, and manage a portfolio of exceptional properties offering an unparalleled experience to our guests and to benefit all stakeholders - associates, guests, vendors, lenders, owners, investors, and the communities we live and do business in.OUR STORYWith over 50 years of hospitality experience, the DelMonte Hotel Group has a proven track record of building quality assets and maximizing returns without sacrificing guest satisfaction.The DelMonte Hotel Group holds the distinction of being one of the longest-running Marriott franchisees in the world, with more than 52 years of consecutive ownership. Consistently recognized as one of the top hotel management companies in the country, DHG continues to build an expanding portfolio that defines excellence. DelMonte Hotel Group owns and operates across a multi-brand platform including Marriott and Hilton.With an award winning Spa included in the portfolio, DHG continues to be a leader in the hospitality industry and exceeds expectations in the restaurant industry with the reinvention of Erie Grill and the opening of Grappa. As DHG moves into the future, they look forward to new developments in mixed-used space and in larger secondary cities and the ability to provide management services to third parties while continuing to provide a warm and remarkable experience for their guests.

Founded in 1953
Rochester, New York, USA
229 employees (9 in marketing)

Traffic Signals

Monthly Visitors
7.5K
Traffic Source Mix
Search
35.9%
Direct
43.2%
Referral
5.4%
Social
14.2%
Paid
1.2%

Headcount Trend

Current headcount: ~229

Marketing Team

Marketing Team Size
4 (2% of company)