Responsibilities

• Own ongoing website updates, landing pages, and conversion improvements.
• Develop, test, and optimize landing pages to improve conversion rates at different stages of the sales funnel.
• Ensure website messaging, CTAs, and offers align with business priorities and active campaigns.
• Monitor website performance and user behavior to identify opportunities to improve engagement, conversion, and lead quality.
• Manage and execute organic social media programs across priority platforms to increase brand awareness, engagement, and traffic.
• Translate content, events, and announcements into effective social campaigns that support broader demand generation goals.
• Test formats, messaging, and posting strategies to improve reach, engagement, and downstream impact.
• Plan, execute, and optimize digital advertising campaigns across paid search, paid social, and other relevant platforms.
• Conceptualize, produce, and optimize ads with compelling copy, engaging graphics, and persuasive CTAs.
• Regularly test and expand campaigns, creative, ad groups, audience targeting, and keywords to improve performance and efficiency.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field
• 3-5 years of relevant experience with website management, digital advertising, and social media marketing for B2B SaaS
• 2+ years of relevant experience in B2B SaaS (CRE a plus)
• Hands-on experience making HTML-based website updates
• Experience with Salesforce, Pardot, and other marketing automation, operations, & analytics tools
• Google ad certification required
• Experience generating demand at a growing B2B SaaS organization, with a proven track record of successes
• Strong hands-on experience managing websites, social channels, and paid digital campaigns
• Understanding of the lead generation, qualification, and nurture processes
• Strong reporting and analytical skills, with the ability to translate data into actionable insights

Benefits

• Medical, Dental, Vision Insurance
• Flex PTO, Paid Holidays
• Volunteer Time Off
• Maternity & Paternity Leave
• 401(k) with Employer Match
• Philanthropy Initiatives
• Life Insurance & Disability Coverage
• Quarterly Social Events
• A supportive and collaborative work environment.
• Opportunity for career advancement within a growing company.