Digital Marketing Specialist

USA (Remote)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

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Job Summary

Drive digital marketing initiatives across channels to boost traffic, engagement, and lead generation, owning campaigns, analytics, content optimization, and cross-functional collaboration in a remote team.

  • Own end-to-end digital marketing campaigns and content optimization to grow engagement.
  • Must-have: proven digital marketing experience and strong web analytics proficiency.
  • Standout: ability to work independently in a remote setting while managing multiple tasks.

Job Description

Responsibilities

  • Developing and executing digital marketing campaigns
  • Managing social media platforms
  • Analyzing web performance using analytics tools
  • Optimizing online content for better engagement
  • Designing and implementing strategies for increasing traffic
  • Generating leads
  • Improving conversion rates across various online channels

Requirements

  • Proven experience in Digital Marketing, Online Marketing, and proficiency in leveraging Web Analytics tools
  • Social Media Marketing expertise and a strong understanding of platforms like Facebook, Instagram, and Google Ads
  • Excellent Communication skills for developing impactful marketing strategies and collaborating with team members
  • Ability to work independently in a remote setting while managing multiple tasks efficiently

Preferred

  • Familiarity with eCommerce digital marketing strategies like conversion rate optimization and retention marketing is a plus
  • Bachelor\'s degree in Marketing, Communication, Business, or a related field preferred
  • Knowledge of emerging trends in digital marketing and willingness to adapt strategies accordingly