Digital Marketing Specialist

Ohio, USA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 5 months ago

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Job Summary

The role centers on designing and executing digital marketing strategies to advance program initiatives, with emphasis on content across social, websites, and email. It requires 3+ years of digital marketing experience, strong analytics, and ability to collaborate across teams. The candidate will monitor performance, optimize campaigns, and report on KPIs.

Job Description

Responsibilities

  • Develop and execute digital marketing strategies to promote program initiatives and organizational objectives.
  • Manage the creation and distribution of engaging digital content across multiple platforms, including social media, websites, and email campaigns.
  • Monitor and analyze digital marketing performance metrics such as website traffic, social media engagement, and campaign conversions to optimize performance.
  • Use analytics and reporting tools to evaluate campaign effectiveness and provide data-driven recommendations for improvement.
  • Collaborate with internal teams, communications staff, and stakeholders to ensure consistent messaging and branding across digital platforms.
  • Develop and manage email marketing campaigns to reach and nurture target audiences.
  • Support content development and publishing strategies that improve online visibility and audience engagement.
  • Stay informed on digital marketing trends, emerging technologies, and best practices to improve campaign effectiveness.
  • Provide reports and presentations on digital marketing performance and key performance indicators.
  • Participate in meetings and planning discussions to support communications strategy and digital engagement initiatives.