Responsibilities

• Publish and manage digital content for Corning Life Sciences web pages on Corning.com, as well as unaffiliated brands and other partner web sites
• Manage projects and routine content freshness updates with PLMs and other stakeholders to refresh and update Adobe Experience Manager (AEM) content, as well as manage a division-wide web content expiration process
• Responsible for identifying web optimization opportunities and partnering with IT and vendor partners on the development, testing, and deployment of those enhancements
• Subject-matter expert for AEM for Corning Life Sciences & serve as the primary trainer for all new AEM users including support in other regions of the world
• Works closely with Leader, Digital Marketing Operations to develop and execute email marketing strategies, including newsletters, promotional campaigns, and nurture campaigns
• Optimize email campaigns for deliverability, open rates, and click-through rates using A/B testing and data-driven insights
• Troubleshoot and optimize processes within Marketing Automation platforms
• Manage email lists and segment audiences to personalize content for engagement
• Reports out on campaign performance on a weekly, monthly and quarterly basis with actionable insights for cross-functional teams
• Act as email marketing program subject-matter expert and provide guidance to global teams to support regional email marketing efforts

Requirements

• Bachelor's degree in marketing, communications, digital marketing, or related field
• 2+ years’ experience in digital marketing (corporate experience preferred)
• High proficiency with creating web content and experience with web content management systems (experience with Adobe Experience Manager a plus)
• Experience with analytics dashboards (Google Analytics) and data analysis preferred
• Strong skills with Email Marketing Platforms (experience with Adobe Marketo Engage a plus). Knowledgeable on email sending and testing best practices.
• Experience with, and knowledge of, HTML and CSS (Responsive email coding) preferred

Preferred

• Experience with Adobe Experience Manager a plus
• Analytics dashboards (Google Analytics) and data analysis preferred
• Experience with, and knowledge of, HTML and CSS (Responsive email coding) preferred
• Experience with Email Marketing Platforms (Adobe Marketo Engage a plus)

Benefits

• Your well-being is our priority. Our compensation and benefits package supports your health and wellness, financial aspirations, and career from day one.
• - Company-wide bonuses and long-term incentives align with key business results and ensure you are rewarded when the company performs well. When Corning wins, we all win.
• - As part of our commitment to your financial well-being, we provide a 100% company-paid pension benefit with fixed contributions that grow throughout your career. Combined with matching contributions to your 401(k) savings plan, Corning’s total contributions to your retirement accounts can reach between 7% and 12% of your pay, depending on your age and years of service.
• - Our health and well-being benefits include medical, dental, vision, paid parental leave, family building support, fitness, company-paid life insurance, disability, disease management programs, paid time off, and an Employee Assistance Program (EAP) to support you and your family.
• - Getting paid for our work is important, but feeling appreciated and recognized for those contributions motivates us much more. That’s why Corning offers a recognition program to celebrate successes and reward colleagues who make exceptional contributions.
• - Company-wide bonuses and long-term incentives align with key business results and ensure you are rewarded when the company performs well. When Corning wins, we all win.
• - As part of our commitment to your financial well-being, Corning provides company matching contributions to your 401(k) savings plan of up to 4% of pay when you contribute at least 6% of pay.
• - Our health and well-being benefits include medical, dental, vision, paid parental leave, family building support, fitness, company-paid life insurance, disability, disease management programs, paid time off, and an Employee Assistance Program (EAP) to support you and your family.