Consult F.G.C.

Digital Marketing Specialist

Dunedin, FL (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 5 months ago

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Job Summary

This role focuses on planning, launching, and optimizing PPC campaigns across Google Ads, Meta, LinkedIn, and other channels. It involves keyword research, A/B testing, budget management, and reporting. Collaboration with content and design for landing pages and ongoing industry trend awareness are key parts of the job.

Job Description

Responsibilities

  • Plan, launch, and optimize PPC campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and other digital channels
  • Assist with ad copywriting, AI image generation, and occasional newsletter creation
  • Conduct keyword research, competitive analysis, and A/B testing
  • Manage campaign budgets and monitor KPIs to maximize ROI
  • Analyze performance data and prepare clear, actionable reports for clients
  • Collaborate with content and design teams to develop high-converting landing pages
  • Stay current on digital marketing trends, platform updates, and industry best practices

Requirements

  • 3+ years of experience in digital marketing, PPC management, or market research
  • Proven experience creating and implementing campaigns that generate strong ROI
  • Strong analytical and critical thinking skills
  • Experience with Google Ads, Meta Ads, and digital marketing analytics tools
  • Excellent communication and presentation skills
  • Ability to work both independently and collaboratively with a creative team

Preferred

  • Experience with AI tools for creative production
  • Familiarity with geofencing advertising platforms
  • Experience with landing page optimization or CRO
  • Google Ads or Meta certifications

Benefits

  • Work with a growing digital marketing agency
  • Opportunity to shape strategy and drive measurable results
  • Collaborative team environment
  • Opportunity for professional growth and advancement
  • Flexible schedule