Digital Marketing Specialist

Irving, TX (On-site)

$50K/yr – $65K/yrMid Level3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own multi-channel digital communications by running ConnexFM’s newsletter, social content calendar, and coordinated email campaigns that align with brand voice and cadence for a professional member audience.

  • Newsletter & Email Ownership: plan content, coordinate contributors, manage sends, segment audiences, and optimize open/click performance.
  • Social & Calendar Orchestration: maintain a unified cross-channel content calendar and publish with consistent voice and cadence.
  • Cross-Channel Optimization: track metrics, report insights, and tighten messaging across newsletters, emails, and social to grow reach and engagement.

Job Description

Responsibilities

  • Own end-to-end production of ConnexFM's newsletter planning, contributor coordination, and send schedule.
  • Build and schedule email campaigns with accurate segmentation and on-brand formatting.
  • Monitor email performance metrics and apply insights to future sends.
  • Build and maintain a social media content calendar across ConnexFM platforms.
  • Schedule and publish posts with consistent voice, branding, and posting cadence.
  • Monitor engagement and community activity, coordinating with stakeholders as needed.
  • Track performance metrics and report on what's working to inform strategy.
  • Develop and maintain a unified digital communications calendar coordinating newsletter, email, and social timing.
  • Partner with the Content Specialist and broader marketing team to ensure messaging consistency across channels.
  • Identify opportunities to grow reach and engagement across digital platforms.

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 3–5 years of experience in digital marketing, social media management, or email marketing.
  • Proven experience managing email platforms (e.g., HubSpot, Mailchimp, Constant Contact) and social media scheduling tools (e.g., Hootsuite, Sprout Social, Buffer).
  • Strong understanding of social media best practices across platforms (LinkedIn, Facebook, Instagram, etc.).
  • Excellent organizational skills and ability to manage a multi-channel content calendar.
  • Comfortable working with marketing/CMS tools such as WordPress, Canva, or similar.
  • Experience with basic video editing (Canva, CapCut, Adobe Premiere Rush, or similar) a plus.
  • Familiarity with website CMS platforms and basic web editing a plus.

Preferred

  • Experience with basic video editing (Canva, CapCut, Adobe Premiere Rush, or similar) a plus.
  • Familiarity with website CMS platforms and basic web editing a plus.
  • Room to grow into digital video content and website maintenance for the right candidate.

Benefits

  • 401(k)
  • Dental insurance
  • Flexible schedule
  • Flexible spending account
  • Health insurance
  • Health savings account
  • Paid time off
  • Vision insurance
ConnexFM logo

ConnexFM

For more information on ConnexFM visit www.connexfm.com. Our association empowers multi-site facilities management professionals to make informed business decisions, enhance their company’s brand and advance their careers by:- Delivering tools that improve operating efficiencies and reduce costs- Providing world class conferences- Identifying best practices and industry resources- Offering educational tools, an industry designation and training- Facilitating business partnerships, referrals and networking opportunitiesOur Mission | Connex is committed to serve facilities management professionals and to lead the industry by providing resources, solutions networking and knowledge sharing.Our Vision | Connex will be the authoritative community on retail and multi-site facilities management.Our Focus | ConnexFM delivers on its mission using four strategies: Engagement, Knowledge Sharing, Resources and Thought Leadership

Founded in 1995
Irving, Texas, USA
59 employees (7 in marketing)

Traffic Signals

Monthly Visitors
8.5K
Traffic Source Mix
Search
55.3%
Direct
37.2%
Referral
7.4%

Headcount Trend

Current headcount: ~59

Marketing Team

Marketing Team Size
7 (12% of company)
Marketing Roles Posted (Last 30 Days)
1