Digital Marketing Specialist

Garden City, ID (On-site)

$45K/yr – $60K/yrMid Level2+ years expFull time

Posted 5 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own paid media execution for local and growth-focused client campaigns with hands on setup across Google Ads and Meta, plus conversion tracking and local listing optimization to drive measurable results.

  • Campaign execution: setup, targeting, budgeting, and bidding across Google Ads and Meta Ads.
  • Tracking and reporting: conversion tracking, GTM, and GA4 based performance insights.
  • Local presence: optimize Google Business Profile listings and boost local search visibility.

Job Description

Responsibilities

  • Set up, manage, and optimize client campaigns on Google Ads and Meta Ads
  • Build campaigns including ad copy, audience targeting, budget management, and bidding strategies
  • Set up and troubleshoot conversion tracking, with exposure to tools like Google Tag Manager and GA4
  • Create or coordinate ad creative — images, video, and copy — that supports client goals
  • Collaborate on landing page copy and design to improve campaign performance
  • Monitor performance data, identify what's working and what isn't, and make adjustments to improve results
  • Bring ideas to the table — new strategies, tests, and opportunities to help clients grow
  • Over time, contribute to client-facing reporting and performance conversations
  • Update and manage client profiles on Google Business Profile and platforms like Yext and Birdeye
  • Audit listings for accuracy and consistency across platforms