Responsibilities

• Plan, execute, and optimize multi-channel digital marketing campaigns (Google Ads, Meta Ads, Display) to drive lead generation, consultation bookings, and brand awareness for all clinic locations.
• Manage local SEO for all locations, optimizing Google Business Profiles, website content, and location listings to ensure top rankings for services like "cataract surgeon" and "LASIK".
• Maintain and update provider and service-line pages on the corporate website, ensuring content is SEO-friendly, mobile-optimized, and drives visitors to take action (e.g., call or book a consultation).
• Actively monitor and manage online reviews and reputations across platforms (Google, Healthgrades, Zocdoc).
• Implement automated patient feedback campaigns to increase 5-star reviews.
• Develop and manage organic and paid social media content calendars (Facebook, Instagram, LinkedIn, TikTok), focusing on patient education, testimonial videos, and doctor spotlights.
• Measure and report on the ROI of marketing campaigns to leadership, utilizing tools like Google Analytics, CRM data, and call tracking software (e.g., CallRail) to assess performance.
• Manage patient segmentation and email marketing campaigns to nurture leads, re-engage former patients, and send appointment reminders.
• Ensure all marketing collateral, web content, and social media posts adhere strictly to HIPAA guidelines and the organizational brand identity.