Digital Marketing Specialist

Northfield, IL (On-site)

$77K/yr – $96K/yrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Lead CAP’s cross-channel digital marketing and content programs, coordinating email, social, and paid media efforts.

  • Own end-to-end digital campaigns, including email, social, and paid media planning and optimization.
  • Must-have: 1-2+ years of digital copywriting and social strategy experience.
  • Standout: Broad cross-channel ownership with data-driven reporting and collaboration across CAP teams.

Job Description

Responsibilities

  • Partner with internal stakeholders to develop and implement compelling, effective integrated marketing campaigns across multiple digital channels.
  • Manage end-to-end email deployments, including scheduling, building, QA, and deployment.
  • Create, launch, and optimize paid digital campaigns across platforms including Facebook, LinkedIn, X (Twitter), and Instagram.
  • Lead daily social media content creation and management across CAP channels, including content scheduling, community management, and monitoring trends.
  • Collaborate in the development and execution of social media strategy in support of CAP programmatic and member-driven priorities.
  • Produce regular performance reporting on digital campaigns to enable stakeholder insights and data-driven decision-making.
  • Collaborate in the development and execution of social media strategy to support member content and goals from the CAP’s Digital Content Committee
  • Serve as backup support for enterprise email marketing production, ensuring continuity of operations during peak periods, staff absences, and urgent organizational communications.
  • Provide backup support for podcast production workflows, including coordination of episode schedules, basic editing support, publishing logistics, and coordination with internal and external contributors as needed.
  • Provide support for web analytics requests, including pulling data, creating dashboards, and delivering actionable insights using platforms such as Google Analytics 4 (GA4).

Requirements

  • BS/BA in Journalism, English, Communications, Digital Media, or a related field preferred
  • 1-2+ years of digital copywriting and social media content creation and strategy development, management/execution experience required
  • 1-2+ years of marketing and/or journalism experience
  • 2+ years social media management and analytics experience
  • Strong written communication and digital storytelling skills
  • Hands-on experience with email marketing platforms and audience segmentation
  • Working knowledge of social media analytics, performance reporting, and optimization
  • Technical skills: proficient Marketo, Sprout Social; preferred experience with WordPress and Craft

Preferred

  • Familiarity with podcast production workflows, distribution platforms, and basic audio editing concepts preferred
  • WordPress and Craft preferred

Benefits

  • We offer a generous compensation and benefits package
  • 401K