Digital Marketing Specialist

Chandler, AZ (On-site)

$65K/yr – $80K/yrMid Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the core digital marketing engine for multiple dealerships, balancing paid search and SEO with site quality, analytics, and cross-team execution.

  • Growth Ownership: Manage paid search across Google Ads, Performance Max, YouTube, Display, and Local with conversion-focused optimization.
  • Performance Analytics: Build dashboards, monitor attribution, and translate data into actionable recommendations for dealership leadership.
  • Site & SEO Ops: Lead technical SEO, content strategy, on-page optimization, and content accuracy across dealership sites.

Job Description

Responsibilities

  • Develop and manage paid search campaigns across Google Search, Performance Max, Display, YouTube, and Local platforms.
  • Lead SEO initiatives, including technical optimization, content strategy, on-page SEO, schema implementation, and local search optimization.
  • Monitor dealership websites for content accuracy, promotions, merchandising, compliance, user experience, and conversion opportunities.
  • Conduct website audits to improve SEO, performance, navigation, lead generation, and overall user experience.
  • Analyze website, campaign, and customer data to identify trends and opportunities for improved marketing performance.
  • Build dashboards and reports that provide actionable insights for dealership leadership and executive teams.
  • Ensure accurate tracking, attribution, and reporting across digital marketing platforms.
  • Collaborate with dealership leadership, internal teams, vendors, and marketing partners to execute integrated marketing strategies.
  • Evaluate marketing technologies, agencies, and third-party vendors to maximize performance and return on investment.
  • Stay current on digital marketing trends, platform updates, and automotive retail best practices.
Chapman Automotive Group logo

Chapman Automotive Group

Chapman Automotive Group is one of the largest, top-performing automotive retailers across Arizona and Nevada. With over 2400 employees regionally, our workforce is a significant source of pride for our organization. Chapman has been family owned and operated since 1966, and we value the reputation we have built around our unique sales experience. Our rapid growth and resilient culture has cultivated an amazing place to work. Happy employees make happy customers, and we reward individuals who are committed, tenacious, and motivated. We are looking for passionate, talented professionals who want to be part of a fast-paced environment, which embraces career advancement, collaboration, and superior performance. Come join our team!PHOENIX:Chapman BMW CamelbackChapman BMW ChandlerFreeway ChevroletChapman ChevroletBell Rd: Hyundai, MazdaAutoplex: Hyundai, Volkswagen & Dodge Chrysler Jeep RamChapman FordChapman Mesa Used CarsPAYSON: Chapman PaysonTUCSON:Chapman Acura TucsonChapman Honda TucsonChapman Volkswagen of TucsonAudi of TucsonPorsche of TucsonMercedes-Benz of TucsonPalo Verde Used CarsChapman SpeedwaySprinter of TucsonLAS VEGAS:Chapman Chrysler JeepChapman Las Vegas Dodge Chrysler JeepChapman RAM Truck CenterYUMA:Chapman Chevrolet GMCChapman Dodge Chrysler Jeep

Founded in 1966
USA

Traffic Signals

Monthly Google Ads Budget
$1.2M

Marketing Team

Marketing Roles Posted (Last 30 Days)
1