Digital Marketing Specialist at BW Fusion | Fort Wayne, IN | $75K/yr – $95K/yr

BW Fusion

Digital Marketing Specialist

Fort Wayne, IN (Hybrid)

$75K/yr – $95K/yrMid Level3+ years expInternship

Posted 3 months ago

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Job Summary

Drive BW Fusion's digital presence by owning organic social, content, and paid media, with a focus on agriculture audiences and AI-assisted production.

Must-have: 3–5 years of marketing with owned social/content/paid experience.
Standout: Proven growth in engagement or SEO and AI tool usage.
Hands-on with AI content tools and paid optimization across Meta/X/Google.

Job Description

Responsibilities

Own day-to-day organic social management across platforms; write copy and engage community with consistent voice.
Create content and SEO driven material (blogs, web copy, landing pages) using AI while preserving brand voice.
Serve as internal point of contact for paid media and guide AI-driven optimization for performance.
Track channel performance; deliver clear insights and action items to the team.
Guard BW Fusion's brand voice across all posts, emails, and pages.

Requirements

3–5 years in digital marketing with ownership of social, content, and/or paid channels
Hands-on experience using AI content tools (ChatGPT, Claude, or similar) to scale content production
Familiarity with AI-powered ad optimization and audience targeting across Meta, X, and Google platforms
Experience in agriculture, CPG, rural lifestyle, or industries where the customer is hands-on and relationship-driven is a strong plus
Track record of growing organic engagement and/or improving SEO performance
Strong writer, clear, conversational, and capable of adapting tone for different platforms and audiences, including knowing when and how to use AI tools effectively
Comfortable with social media management tools (Sprout Social or similar)
Working knowledge of paid media platforms (Meta Ads Manager, X, Google Ads) with an eye toward AI-driven targeting and optimization features
Proficient in web analytics (Google Analytics, Search Console)
Basic understanding of SEO principles and content strategy

Preferred

Early adopter mindset, you actively explore new AI tools and bring ideas to the team
Self-starter who thrives without heavy oversight
Genuinely curious about agriculture and willing to learn the industry deeply
Comfortable collaborating with creative, strategy, and agency partners
Detail-oriented without losing sight of the big picture

Benefits

Medical, Dental, and Vision Insurance
Life Insurance
Voluntary Short-Term & Long-Term Disability
401K Retirement (4% matching)
Flexible Spending Accounts
Prescription and Pharmacy Benefits
Paid Time Off and Holidays
Worker’s Comp
Clothing Allowance
Employee Assistance Programs

BW Fusion

Combining best-in-class products along with BW 365 soil/tissue program, provides growers the tools and resources necessary to identify limiting factors and address them accordingly in real-time with results-focused interventions, to maximize yield potential and ROI.BW-Fusion focuses on the grower’s needs, and we aim to be a trusted resource and partner in the operational success of the farm’s business. Bringing years of agricultural experience in Biologicals, Nutritionals, Chemical and Agronomy, gives confidence that the BW-Fusion team has the knowledge, expertise, and tools to provide value to our customers.

Founded in 2019

Fonda, Iowa, USA

bw-fusion.com