Responsibilities

• Plan and execute end-user utilization campaigns in Salesforce — enrollment, first-time use, re-engagement, and lifecycle nurture.
• Build and send client marketing campaigns in HubSpot to support B2B nurture and event-driven outreach.
• Own the digital marketing calendar across both systems; A/B test, iterate, and improve.
• Track and report on campaign KPIs across Salesforce and HubSpot — opens, clicks, conversion, list health, and downstream utilization lift.
• Surface insights and recommend optimizations based on what the data shows.
• Build dashboards the broader team relies on.
• Serve as the day-to-day marketing partner for on-site concierge teams.
• Provide templates, toolkits, and support for new-site launches.
• Partner with the Graphic Designer to produce on-brand digital and on-site assets; maintain templates across the portfolio.

Requirements

• 2-4 years in digital marketing — hands-on with email, marketing automation, landing pages, and marketing analytics — ideally at a B2B, B2B2C, or services company.
• Working Salesforce experience (records, reports, email campaigns via Flows, native email, Pardot, or Marketing Cloud). Deeper Pardot, Marketing Cloud, or Salesforce Admin experience is a major plus.
• Comfort with HubSpot or a comparable marketing platform — or strong willingness to learn.
• Strong written and verbal communication, including copy editing and copywriting skills — able to draft, edit, and proofread marketing copy that ships on brand and error-free.

Preferred

• Pardot / Marketing Cloud Account Engagement, Marketing Cloud Engagement, or comparable.
• Customer marketing, lifecycle marketing, or multi-location/franchise marketing experience.
• Healthcare, employee-benefits, or services industry exposure.
• Adobe Creative Suite or Canva familiarity.