Responsibilities

Plan, execute, and optimize integrated digital campaigns across web, SEO/SEM, email, social media, and marketing automation platforms Develop landing pages, conversion funnels, and calls-to-action that drive measurable engagement Create compelling content for blogs, case studies, email campaigns, social platforms, and thought leadership initiatives Support short-form and long-form video marketing efforts Promote in-house and partner-led events through digital channels Maintain and strengthen ATC’s social media presence Track, analyze, and report on campaign performance using KPIs aligned to revenue impact Translate marketing metrics into actionable insights for leadership and sales Identify emerging trends in digital marketing and B2B technology buying behavior Continuously optimize campaigns to improve ROI and pipeline contribution Collaborate with vendor and referral partners to leverage co-branded campaigns and marketing portals Integrate partner-provided assets into ATC’s broader marketing strategy Support promotion and execution of our Marketing Prospectus (20+ events), educational events, and community initiatives

Requirements

Experience in B2B digital marketing (technology industry preferred) Proven experience managing SEO/SEM, email marketing, social campaigns, and marketing automation Understanding of demand generation and full-funnel marketing strategy Experience building landing pages and optimizing user journeys Experience with marketing automation platforms (HubSpot preferred) Working knowledge of WordPress; basic HTML/CSS understanding is a plus Strong content writing skills; video marketing experience a bonus Familiarity with Canva and/or Adobe Creative Cloud Technical aptitude to quickly understand complex IT solutions and sales cycles

Preferred

video marketing experience a bonus basic HTML/CSS understanding is a plus Canva and/or Adobe Creative Cloud HubSpot preferred