Digital Marketing Specialist at AgileGrid Solutions | USA

AgileGrid Solutions

Digital Marketing Specialist

USA (On-site)

Salary Not AvailableMid LevelFull time

Posted 1 month ago

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Job Summary

Own digital acquisition and lead-gen programs for a manufacturing audience, coordinating sales handoff and measurement across HubSpot driven campaigns.

Growth Engine: Build, test, and optimize multi-channel campaigns to feed qualified leads and pipeline.
Demand Gen & Lifecycle: Create gated content, landing pages, forms, and nurture flows aligned with Sales targets.
Analytics & Optimization: Monitor performance, run A/B tests, and translate data into actionable improvements for manufacturing buyers.

Job Description

Responsibilities

Plan, execute, and optimize digital marketing campaigns across channels such as email, paid search, paid social, display, and organic social to drive qualified sales leads.
Develop and manage lead-generation programs tailored to manufacturing industry audiences, including gated content, landing pages, and nurture workflows.
Build, segment, and maintain email lists and automated workflows in HubSpot to support lead nurturing, re-engagement, and customer lifecycle campaigns.
Create, test, and refine landing pages and forms within HubSpot and related tools to maximize conversion rates and lead quality.
Collaborate closely with Sales to align campaigns with pipeline targets, refine lead qualification criteria, and improve lead handoff processes.
Monitor, analyze, and report on campaign performance, lead quality, and funnel metrics using HubSpot and other analytics platforms.
Conduct A/B testing across creatives, messaging, and targeting strategies to continually improve campaign effectiveness.
Support SEO and content initiatives by identifying keyword opportunities, content gaps, and promotional strategies relevant to the manufacturing sector.
Manage and optimize paid media budgets to ensure efficient cost-per-lead and return on ad spend.
Stay current on digital marketing best practices, tools, and trends, particularly those impacting B2B and manufacturing markets, and recommend enhancements to our programs.