Responsibilities

• Plan, build, and manage paid media campaigns across Google Ads/SEM and Meta/paid social by building targeting ads, creative briefs, budget pacing, and ongoing optimization.
• Own day-to-day SEO execution: on-page optimization, technical fixes, and local search performance across the clinic network.
• Manage email/CRM marketing and lifecycle campaigns in the marketing automation platform, from segmentation through send and performance analysis.
• Maintain organic social channels and content calendars in support of brand and demand-gen goals.
• Monitor website and campaign analytics (GA4, attribution tooling) and translate the data into clear performance reporting for the Marketing Leader.
• Translate the Marketing Leader's strategy and priorities into executable campaign plans and channel-level tactics.
• Brief, coordinate, and manage external vendors, freelancers, or agency partners on specialized or overflow work.
• Flag risks or underperformance early, with a recommended solution to implement.

Requirements

• 5+ years of hands-on digital marketing experience, ideally in a consumer-facing, lead-generation-driven business (healthcare, med spa, aesthetics, wellness, or comparable direct-to-consumer services preferred).
• Demonstrated fluency running paid search and paid social directly: Google Ads/SEM and Meta Ads Manager from targeting and budget management through optimization.
• Hands-on experience with a CRM / marketing automation platform (e.g., HubSpot or similar) for email, lifecycle, and lead-nurture campaigns.
• Working knowledge of SEO fundamentals and web analytics (GA4) to track and improve channel performance.
• Proven ability to plan, launch, and optimize multi-channel campaigns independently, from strategy translation through execution and reporting.
• Experience briefing and managing outside vendors, freelancers, or agency partners to extend capacity on specialized work.
• Bachelor's degree in Marketing, Communications, or related field (or equivalent experience).
• Operating drive with a high degree of autonomy in a fast-paced, PE-backed, multi-site environment.

Benefits

• Healthcare, Financial, & Longevity Care Benefits
• Paid Time Off
• Ongoing training, mentorship & growth opportunities