Digital Marketing Specialist at The Advocates - Driggs, Bills & Day | Seattle, WA | $75K/yr – $90K/yr

Digital Marketing Specialist

Seattle, WA (On-site)

$75K/yr – $90K/yrMid Level2+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the digital marketing engine for inbound inquiries in a personal injury practice, combining paid campaigns, SEO, and landing-page optimization to drive qualified leads.

Campaign ownership: manage Google Ads and Meta Ads to reduce CAC and lift qualified inquiries.
Content and site optimization: coordinate publishing and A/B testing to improve pages and landing conversions.
Measurement and optimization: report on performance and leverage trends in legal marketing and search to guide investments.

Job Description

Responsibilities

Manage and create digital campaigns to drive inbound inquiries from prospective clients
Coordinate with the creative team to publish and promote new content for the website as well as social media
Report on campaign performance, with an emphasis on acquisition costs
Maintain focus on trends related to both the legal industry and search marketing
Oversee website updates, A/B testing, landing page optimization, and content enhancements to drive lead generation
Implement SEO strategies to improve search engine rankings and organic traffic

Requirements

2+ years of experience in digital marketing with a proven track record of successful campaign management (required)
Extremely comfortable working with Google Ads, GA4, Meta Ads, Wordpress, and Excel (required)

Preferred

2+ years of experience within a digital agency (preferred)
Associate\'s degree or higher (preferred)
Motivated team player who isn\'t afraid to ask questions
Data driven mindset with the ability to test and refine campaigns
Ability to effectively test campaigns, report on results, and implement findings across key markets

Benefits

Health, Dental, and Vision care up to 100% employer paid (Buy up options available)
Employee Assistance Program
3 Weeks PTO in your first year, Uncapped PTO in year 3
401(k) matching up to 4% (after 1 year)
50% Paid ORCA transit card