Responsibilities

• Develop a strong understanding of our customers and their attitudes and behaviors across platforms, channels, and activities to provide segmentation and personalization to marketing plans.
• Partner with the Digital Marketing Manager to develop digital marketing plans aligned to the customer journey.
• Lead and coordinate digital marketing projects, managing timelines, deliverables, dependencies, risks, and stakeholder communications to ensure successful execution.
• Support the planning and execution of digital marketing workstreams related to business integration initiatives, ensuring alignment of customer communications, websites, marketing technologies, campaign operations, reporting, and stakeholder expectations.
• Serve as the digital marketing lead for integration-related projects, coordinating activities across legacy and newly integrated teams, agencies, systems, and processes to ensure business continuity and a seamless customer experience.
• Support cross-functional integration initiatives involving marketing platforms, CRM systems, analytics tools, websites, and other digital technologies to improve customer experiences and operational efficiency.
• Develop and maintain project plans, track milestones, manage dependencies, and provide regular status updates to stakeholders for integration and digital marketing initiatives.
• Partner with external agencies and vendors as needed for digital marketing programs and technology implementations.
• Ensure digital tactics, including webpage development, SEM, programmatic advertising, social media, and email marketing, are executed on time, on budget, and to high-quality standards.
• Audit existing campaigns, analyze keywords, ad copy, bid strategy, and campaign elements to identify opportunities to improve performance and KPIs.

Requirements

• Bachelor’s degree required; marketing or similar field preferred.
• A minimum of 3 years of overall marketing, communications, digital marketing, and/or project management experience in a B2C or B2B environment.
• Experience leading cross-functional projects and managing multiple stakeholders, timelines, deliverables, and competing priorities.
• Experience supporting complex business and/or technology integration initiatives, including acquisitions, organizational transformations, or large-scale digital projects.
• Experience in digital media types, platforms, targeting, and how they relate to campaign objectives (i.e., awareness, engagement, lead generation, conversion).
• Experience in SEO/SEM, programmatic display advertising, social media, email marketing, website strategy, and development.
• Direct experience in self-service platforms including Google Ads/Campaign Manager 360, Google Analytics/GA4, and LinkedIn Ads.
• Proven understanding of pixel tagging, analytics, and data flow between digital marketing platforms.
• Ability to manage multiple programs and projects simultaneously and effectively prioritize work.
• Basic skills in Outlook, MS Teams, Excel, and PowerPoint.

Preferred

• Experience in the medical device, healthcare, or pharma industry.
• Experience supporting acquisition, merger, or business integration activities within a marketing, communications, or digital function.
• Experience working with marketing technology ecosystems, CRM platforms, customer data platforms, or digital integrations.
• Experience with emerging technologies including generative AI.
• Strong interpersonal communication, stakeholder management, written, and presentation skills.
• Self-starter with the ability to take on new, less-defined tasks and drive projects forward independently.