Responsibilities

• Develop and execute high-impact digital marketing content and collateral to accelerate partner engagement and support revenue goals.
• Own the creation of B2B marketing assets, including partner toolkits, one-pagers, sales decks, product/service overviews, case studies, training/support materials, and event collateral.
• Manage partner communications across email and digital channels, ensuring consistent messaging, brand alignment, and timely delivery.
• Build and optimize email campaigns and outreach programs, including segmentation, nurture journeys, and performance testing (A/B testing, subject line/CTA optimization).
• Maintain and manage marketing calendars, campaign timelines, and content pipelines; coordinate approvals and deliverables across internal stakeholders.
• Collaborate with Sales, Partnerships, Training, and Product/Operations teams to translate technical or program information into clear, compelling messaging for multiple audiences.
• Develop and schedule social media and digital content to grow brand presence, improve engagement, and support campaigns (organic and paid as applicable).
• Support homeowner-facing digital content (20%) by creating consumer-friendly messaging for web, social, and email that drives awareness and conversion.
• Support website and landing page updates, working within CMS/CRM tools to publish content and ensure accuracy, usability, and basic SEO best practices.
• Produce and/or coordinate graphic and video development, including brief creation, creative direction, editing, and final asset delivery using Adobe Creative Suite or equivalent tools.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Business, or a related field, or equivalent practical experience.
• 3+ years of progressive experience in B2B marketing, communications, public relations, or brand management.
• Proven ability to plan and execute integrated campaigns aligned to business goals and partner needs.
• Strong track record translating technical or complex information into clear, compelling messaging for multiple stakeholder audiences.
• Demonstrated success collaborating cross-functionally with sales, leadership, subject matter experts, and external partners to deliver high-quality marketing outputs.
• Experience maintaining brand standards and ensuring consistent voice and visuals across digital, print, and event channels.
• 2+ years of experience managing email marketing campaigns and outreach programs for diverse B2B audiences.
• Hands-on experience building segmentation strategies, nurture journeys, and lifecycle campaigns that support lead generation and pipeline growth.
• Proficiency in testing and optimization (A/B testing, performance analysis, iteration) to improve open rates, click-through rates, and conversions.
• Working knowledge of deliverability best practices, list hygiene, consent management, and compliance standards.

Preferred

• 2+ years of solar industry experience
• Direct experience developing marketing brochures, websites, flyers
• Background in B2B2C sales environments and partner engagement models
• Marketing certification, Adobe Illustrator/design background, or related accreditation
• Experience in solar, clean energy, renewables, infrastructure, or manufacturing (preferred)