Digital Marketing Principal

Collierville, TN (Hybrid)

$8K/mo – $18K/moSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the commercialization and strategic roadmapping for digital product portfolios, aligning product, sales, and leadership to drive revenue, adoption, and market impact.

  • Own end-to-end commercialization strategy: market positioning, pricing, GTM, and annual revenue/adoption goals.
  • Coordinate cross-functional teams to prioritize complex initiatives and ensure successful product launches.
  • Translate company objectives into actionable commercial roadmaps and compelling business cases.

Job Description

Responsibilities

  • Develops strategic planning for market analysis, product analysis, product trends, revenue performance and customer experience management.
  • Works in a leadership capacity with technology experts on digital product/technology development.
  • Leads and contributes to development of product specifications, requirements and implementation.
  • May participate in test planning measurement and other analytical functions.
  • Provides support through demo instruction, tool development and functional demonstrations.
  • Maintains expertise on products and technologies through training and research and uses that training to drive and/or implement best practices and foster continuous improvement.
  • Perform other duties as assigned.
  • Lead the end-to-end commercialization strategy for digital product portfolios, including market positioning, pricing, go-to-market (GTM) plans, and setting annual revenue and adoption goals.
  • Act as the primary strategic bridge between technical product teams, sales, and executive leadership. Champion complex initiatives, resolve competing priorities, and push challenging work forward to ensure successful product launches.
  • Develop compelling business cases and translate high-level company objectives into actionable commercial roadmaps.

Requirements

  • Experience leading global product rollouts or managing international market expansions, including localization of commercial strategies.
  • Demonstrated success in owning a revenue or adoption target, with the ability to link digital initiatives directly to business outcomes (e.g., ROI, churn reduction, or market share).
  • Proven track record of mentoring senior-level individual contributors and fostering a high-performance team culture.
  • Master's Degree/equivalent experience in marketing, finance, computer science, engineering or related business discipline.
  • Five (5) years experience in a digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product management, and technology support.
  • Strong ability to understand business and customer needs, customer/user experience management, product analysis and technology capabilities.
  • Technical acumen.
  • Strong collaboration, communications and analytical skills.

Preferred

  • This position is eligible for remote work and may be located anywhere within the United States excluding AK, HI and U.S. territories, however if you live within the 50 miles radius of a campus you will be required to work at a FedEx campus location several times per week.
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Federal Express Corporation

We began our company by creating the world's next big thing from the ground up - and we've never slowed down, never stopped innovating, never stopped inventing. And today we’re still leading the charge, pushing the envelope, connecting our customers and team members to unprecedented opportunities and changing what’s possible along the way.

Traffic Signals

Monthly Visitors
179.6M
Monthly Google Ads Budget
$1.8M
Traffic Source Mix
Search
24.7%
Direct
71.2%
Referral
3%
Social
0.4%
Paid
0.5%

Headcount Trend

Current headcount: ~4K

Marketing Team

Marketing Team Size
59 (1% of company)
Median Career Experience
15 years
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
2

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