Responsibilities

• Influencer Outreach & Management: Identify and recruit influencers that align with our multiple brands; handle all communications, negotiations, and ongoing relationship management.
• Adaptability in Roles: Participate in diverse marketing and sales-related activities, including outdoor promotions and event support.
• Live Content Creation: Willingness to lead or support live streaming sessions to engage with our audience in real-time.
• Cross-functional Collaboration: Act as a "team player" by assisting other departments during peak times or special projects, fostering a supportive, family-like work culture.
• Brand Expansion: Strategically expand our influencer network to increase brand visibility and drive engagement across different niches.
• Multi-Brand Coordination: Manage social media and promotional activities for various internal brands, ensuring a consistent yet tailored voice for each.
• Operational Support: Be ready to assist with outdoor promotions, sales events, and live streaming to support the company’s growth.
• Develop and implement comprehensive social media strategies across various platforms, including TikTok, Instagram, Facebook, LinkedIn, etc.
• Create engaging content tailored to different audiences, utilizing skills in content creation, graphic design, and video editing.
• Monitor social media channels for trends and insights through social listening and web analytics to inform strategy adjustments.

Requirements

• 1 Year of experience in managing social media account(s) and a portfolio of prior work is required
• Proactive networking: comfortable cold-contacting influencers and building professional networks from scratch
• Excellent relationship management skills with the ability to engage effectively with diverse audiences
• Familiarity with analytics tools such as Google Analytics for measuring campaign success
• Strong understanding of e-commerce principles and how they relate to social media marketing
• Proven experience in social media management or digital marketing roles
• Knowledge of branding principles and how they apply across digital platforms
• Experience with photography and video editing is a plus
• Portfolio of prior social media work (implied in requirement)

Preferred

• Experience with photography and video editing is a plus
• Portfolio of prior social media work (implied in requirement)