Responsibilities

• Lead the development, implementation, and continuous improvement of marketing performance measurement frameworks across digital channels, including paid media, email, web, and events.
• Evaluate performance across key metrics including pipeline creation, conversion rates, return on investment (ROI), and funnel health, translating findings into actionable recommendations.
• Establish and maintain campaign and channel benchmarks to support consistent measurement, reporting, and performance expectations across teams.
• Partner with internal stakeholders to define measurement requirements and support the development of dashboards, reporting infrastructure, and attribution models, including paid media attribution and KPI reporting.
• Contribute to the evolution of a unified marketing reporting environment and support the advancement of a shared source of truth for marketing performance data through collaboration with the Marketing Analytics team and participation in data integration efforts across marketing automation, CRM, and business intelligence platforms.
• Own campaign performance accountability by analyzing channel and campaign results, identifying optimization opportunities, and informing investment and resource allocation decisions.
• Identify performance trends, risks, and growth opportunities, feeding insights back into campaign planning, channel strategy, and optimization efforts.
• Support test-and-learn initiatives, including A/B testing and pilot programs, to validate new approaches and improve marketing efficiency and effectiveness.
• Partner with Content, Web, and Demand Generation teams to support SEO and GEO initiatives that improve discoverability and performance across search engines and AI-driven answer platforms.
• Track and report on organic performance, search rankings, website traffic, and conversion impact, while helping teams operationalize insights into execution.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• 5–10 years of experience in digital marketing performance, analytics, campaign optimization, or related roles.
• Strong understanding of integrated marketing channels and tactics, including paid media, digital marketing, email marketing, events, content marketing, and demand generation.
• Experience with marketing automation platforms, CRM systems, campaign performance reporting, and channel analytics.
• Proven ability to establish benchmarks, measure performance, and drive optimization across multiple channels and stakeholder groups.
• Experience working within a matrixed environment while collaborating with internal partners, external agencies, and vendors.
• Familiarity with attribution models, funnel analysis, and pipeline measurement.
• Knowledge of audience strategy, channel planning, and campaign measurement methodologies.
• Demonstrated ability to work independently and drive impact as an individual contributor while effectively collaborating across teams.

Preferred

• B2B marketing experience.
• Technology industry experience.
• Experience supporting data integration initiatives, unified reporting environments, or the development of scalable marketing performance playbooks

Benefits

• Our commitment to diversity, as the largest minority- and woman-owned enterprise in the U.S.
• Health, wellness, and financial benefits to offer peace of mind to you and your family.
• World-class facilities and the technology you need to thrive – in our offices or yours.