Digital Marketing Paid Media & Performance Specialist at Lancaster Hon LLC | Irvine, CA | $27/hr – $38/hr

Digital Marketing Paid Media & Performance Specialist

Irvine, CA (On-site)

$27/hr – $38/hrMid Level5+ years expFull time

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Drive paid media strategy and execution across search, social, and programmatic to generate qualified leads, showroom traffic, and sales.

Must-have: 5+ years in digital paid media with multi-channel budget management (Google Ads, Meta, LinkedIn, YouTube, Programmatic).
Standout: Automotive dealership marketing experience and CRM-led lead quality optimization.
Standout: Strong cross-functional collaboration with sales, BDC, and agency partners.

Responsibilities

Plan, execute, and optimize paid digital campaigns across multiple channels including Google Ads, Meta (Facebook/Instagram), YouTube, LinkedIn, Programmatic , Display networks, Digital Tv, Radio
Manage and allocate large advertising budgets, ensuring strong performance, efficient spend, and measurable ROI
Develop and implement full-funnel digital marketing strategies to increase brand awareness, website traffic, and conversions
Monitor campaign performance and optimize based on key KPIs such as CPA, ROAS, CTR, conversion rate, and lead quality
Collaborate closely with management, sales teams, and internal departments to align digital marketing initiatives with broader business objectives
Work with creative teams and designers to develop high-performing ad creatives, messaging, and landing page strategies
Support and coordinate organic social media and digital marketing initiatives to ensure alignment with paid campaigns
Manage relationships with external agencies, media vendors, and third-party platforms
Conduct A/B testing on creatives, messaging, audiences, and landing pages to continuously improve campaign performance
Analyze campaign data and produce regular performance reports with insights and recommendations

Requirements

High School Diploma or equivalent
Minimum of 5 years of experience in digital marketing with a strong focus on paid media
Proven experience managing large digital advertising budgets across multiple platforms
Hands-on experience with platforms including Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, YouTube Ads, Display, and Programmatic advertising
Strong understanding of digital marketing strategy, audience targeting, and conversion optimization
Experience working with graphic design tools or collaborating closely with creative teams to develop ad creatives
Experience managing or coordinating with third-party vendors, agencies, or marketing partners
Strong analytical mindset with experience using Google Analytics, campaign reporting tools, and performance dashboards
Excellent organizational and communication skills
Experience in automotive or car dealership marketing is a strong plus

Preferred