Responsibilities

• Manage and optimize Google Ads PPC campaigns
• Manage Google Performance Max (PMax) campaigns
• Build, manage, and optimize Meta/Facebook and Instagram advertising campaigns
• Create and manage organic Facebook and social media posts
• Monitor lead volume, cost per lead, conversion rates, customer acquisition costs, and revenue
• Track advertising spend all the way through to actual sales
• Understand and accurately calculate ROAS (Return on Ad Spend)
• Report marketing performance and ROAS to management multiple times per week
• Identify underperforming campaigns quickly and make adjustments
• Develop new campaigns, audiences, offers, landing page strategies, and creative concepts

Requirements

• Google PPC
• Google Performance Max
• Meta/Facebook Ads
• Facebook and social media marketing
• Lead generation campaigns
• Conversion tracking
• Google Analytics and/or similar analytics platforms
• Understanding cost per lead, cost per acquisition, conversion rates, and ROAS
• Managing and optimizing meaningful monthly advertising budgets

Preferred

• Roofing / Home Services Experience (Experience marketing for roofing, HVAC, plumbing, windows, solar, remodeling, real estate, or another home service business is strongly preferred.)
• Understanding local lead generation and how to turn advertising dollars into booked appointments and closed sales is a major advantage.

Benefits

• Full-time position
• Health insurance
• Dental insurance
• 401(k)
• Paid time off
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off