Digital Marketing Operations Intern (Remote, USA)

Indianapolis, IN (Remote)

Salary Not AvailableIntern/New GradPart time

Posted 4 weeks ago

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Job Summary

Own the data hygiene and CRM governance for a mission-driven marketing function, ensuring clean data, accurate lead lifecycles, and timely pipeline reporting while supporting content and website updates in a part-time internship.

  • Data Stewardship: Maintain CRM cleanliness, duplicate merge hygiene, and standardized fields to enable reliable reporting and segmentation.
  • Lead Routing and Lifecycle: Route unassigned leads and keep statuses, scores, and stages aligned with the sales process for real-time dashboards.
  • Content & Website Support: Export lists for campaigns and keep WordPress pages and assets organized to support integrated marketing initiatives.

Job Description

Responsibilities

  • Assist with routine database hygiene by auditing CRM records, identifying and merging duplicate contacts/accounts, and standardizing mis formatted fields (e.g., phone numbers, email addresses, and URLs).
  • Perform regular data-cleansing sweeps to purge invalid email bounces, standardize naming conventions, and flag incomplete records for further enrichment by senior team members.
  • Monitor inbound lead queues, manually routing unassigned or misrouted leads to the correct regional or enterprise sales representatives based on established territory rules.
  • Maintain lead lifecycle accuracy by updating contact statuses, lead scores, and stage progressions as records advance through the pipeline, ensuring reporting dashboards reflect real-time activity.
  • Assist in list-building and segmentation for email campaigns by exporting targeted contact lists from the CRM and verifying that all included leads meet required demographic criteria.
  • Help prepare weekly engagement reports and dashboards by pulling standard CRM reports, compiling data into reporting platforms, and flagging outliers for marketing leadership to review.
  • Contribute to process documentation by updating quick-reference guides and standard operating procedures (SOPs) for common CRM tasks as workflows evolve.
  • Build, revise, and deploy email campaigns and automated nurture workflows in HubSpot, assisting with audience segmentation, A/B testing, and basic performance reporting to improve subscriber engagement and conversion.
  • Publish and categorize website content (pages, blogs, resources) in IFSA’s WordPress CMS, ensuring accurate tags, SEO metadata, and timely refreshes.
  • Collaborate cross-functionally with colleagues across IFSA departments to gather content requirements, align messaging, and support integrated marketing initiatives.

Requirements

  • Comfort with basic spreadsheet functions (VLOOKUP, pivot tables) for data work is also a plus.
  • Prior exposure to a CRM like HubSpot or Salesforce is a nice bonus, though we will provide training.
  • Familiarity with web analytics tools such as Google Analytics is helpful but not mandatory.
  • Solid working knowledge of Microsoft Office 365—Word, Excel, PowerPoint, Outlook, and SharePoint—is the primary technical expectation for this role.
  • Working familiarity with web content management systems is valuable, and experience with WordPress is a plus but not required.
  • Current undergraduate or graduate student; or recent college graduate seeking part-time work experience while actively securing full-time employment

Preferred

  • Prior exposure to a CRM like HubSpot or Salesforce is a nice bonus, though we will provide training.
  • Working familiarity with web content management systems is valuable, and experience with WordPress is a plus but not required.

Marketing Team

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