Digital Marketing Manager at YMCA of the USA | Summit, NJ | $55K/yr – $70K/yr

YMCA of the USA

Digital Marketing Manager

Summit, NJ (On-site)

$55K/yr – $70K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive integrated marketing campaigns for the Summit Area YMCA across digital touchpoints to boost community engagement.

Own cross-channel campaigns from planning to execution across website, email, social, and paid media.
Must-have: 3+ years in digital marketing with website, email, social, and ad campaigns.
Standout: Strong content creation skills with ability to capture and edit photo/video.

Job Description

Responsibilities

Coordinate and execute marketing campaigns across websites, email, social media, digital signage, and paid advertising platforms.
Create and publish digital content, including copy, graphics, and video, for web, social media, and email communications.
Manage and update website content and digital applications to ensure accuracy, functionality, and brand consistency.
Develop and distribute email communications, including newsletters and automated campaigns; maintain and organize contact lists.
Manage and optimize social media channels, including content strategy, scheduling, and engagement
Plan, execute, and optimize paid advertising campaigns (Google, Meta, etc.), including ad creation, setup, monitoring, and adjusting strategy based on performance.
Analyze campaign performance and make data-informed recommendations to improve engagement and results.
Capture and edit photo and video content to support marketing and engagement efforts.
Maintain organized digital media and project libraries.
Ensure all digital content aligns with brand standards, messaging guidelines, and accessibility best practices.

YMCA of the USA

YMCA of the USA is the national resource office for the nation's YMCAs. Located in Chicago, IL, YMCA of the USA exists to serve YMCAs. To address the specific needs of communities, each YMCA is an independent organization, autonomous and separate from YMCA of the USA. They are required by the national constitution to pay annual dues, to refrain from discrimination and to support the YMCA mission. All other decisions are local choices, including programs offered, staffing and style of operation.Learn, Grow and Thrive with a Career at the Y Imagine going to work knowing that what you do each day positively affects the lives of the people in your community. Working at the Y, you'll discover more than a job-you'll enjoy a career with a future and the opportunity to make a lasting difference in the lives of those around you. Our staff members-of all ages and backgrounds and life experiences-enjoy the personal satisfaction that comes from nurturing the potential of youth and teens, improving the nation's health and well-being and providing support to our neighbors. The Y ensures that everyone has the opportunity to become healthier, more confident, connected and secure.Search for open positions at Ys across the U.S.: https://www.ymca.org/get-involved/careers/opportunities/open-positions

Founded in 1900

Chicago, Illinois, USA

35K employees (316 in marketing)

www.ymca.org