Digital Marketing Manager at WelbeHealth | California, MO | $109K/yr – $144K/yr

WelbeHealth

Digital Marketing Manager

California, MO (Hybrid)

$109K/yr – $144K/yrSenior Level3+ years expFull time

Posted 6 weeks ago

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Job Summary

Own high accountability campaigns and budgets while driving enrollment in a regulated health space, blending paid media with AI-powered optimization to move buyers from awareness to action.

Growth ownership: end-to-end campaign management across SEM, PPC, CTV, and social to hit CAC and enrollment targets
AI and automation: prompt engineering, analytics, and automated workflows to compress timelines and scale output
Audience and funnel optimization: upper and lower funnel activation with senior-targeted creative and measurable ROI

Job Description

Owns end-to-end campaign execution with real budget accountability – working hands-on in platforms daily, directly managing six-figure monthly spend, optimizing performance in real time, and driving measurable growth in participant enrollment
Blends performance marketing with innovation in a highly regulated space – testing new channels, leveraging AI tools, and continuously optimizing across the full funnel
Plan, build, and manage SEM/PPC campaigns through Google Search and Bing, as well as manage connected TV (CTV) campaigns and report on metrics in a clear and concise manner
Adopt and integrate AI tools across the marketing function - prompt engineering, AI-powered analytics, automated workflows, and LLM-assisted content and copy production - to compress execution timelines, scale output, and maintain a measurable edge over competitors
Drive upper and lower funnel results through social media advertising, demonstrating the ability to target seniors with relevant, captivating creative that inspires action
Manage omnichannel campaign spend, ensuring that campaigns stay within budget and exceed CAC goals, as well as build reports to measure campaign effectiveness and inform optimizations
Support website development and spearhead a landing page testing plan to support demand generation, as well as develop an SEO strategy and execute on-site and off-site adjustments to improve search engine ranking positions
Evaluate all of WelbeHealth’s current customer acquisition paths and identify areas for improvement and growth, quickly capitalizing on low hanging fruit
Work with our email/marketing automation tool, building and maintaining nurture streams to prospective participants to progressively engage them on WelbeHealth’s value proposition

WelbeHealth

3.4 Glassdoor

WelbeHealth provides full-service care to help seniors age well at home and in their community, often at no cost. Services include medical, coordination, home care, dental, transport, physical therapy, prescriptions, social activities and meals.Founded by a seasoned group of physician entrepreneurs, our leadership team hails from leading payer and provider organizations such as GoHealth Urgent Care, BAYADA Home Health, AirStrip Technologies, Evolent Health, and On Lok.With funding from leading venture investors, we're looking for team members who are inspired to help us deliver on our mission of unlocking the full potential of the most vulnerable seniors. Our colleagues are energized by working in diverse groups toward our shared purpose, are eager to drive groundbreaking innovations, and have the courage to care for our participants with empathy and love.

Founded in 2015

Menlo Park, California, USA

956 employees (22 in marketing)

welbehealth.com

55% recommend to a friend

68% CEO approval