Digital Marketing Manager

Modesto, CA (Remote)

$80K/yr – $110K/yrSenior Level3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own multi-channel paid media for a DTC brand with cross-channel attribution and weekly performance discipline.

  • Own Meta and Google ads across ecommerce campaigns, including attribution via Triple Whale and performance reporting.
  • Oversee Amazon Advertising, Bing/Microsoft Ads, Criteo, and emerging channels with budget pacing and cross-channel allocation.
  • Collaborate with creative, email, and retention to test creative, analyze campaigns, and translate insights into weekly recommendations.

Job Description

Responsibilities

  • Meta advertising (Facebook & Instagram)
  • Google Ads (Search, Shopping, Performance Max, YouTube)
  • Amazon Advertising oversight
  • Bing/Microsoft Ads
  • Criteo and emerging acquisition channels
  • Attribution and reporting through Triple Whale
  • Creative testing and campaign analysis
  • Weekly performance reporting and recommendations
  • Budget pacing and channel allocation
  • Coordination with creative, email, and retention marketing

Requirements

  • 3-7+ years of digital marketing experience
  • Hands-on experience managing Meta and Google advertising
  • Experience with ecommerce and direct-to-consumer brands
  • Comfortable analyzing attribution beyond platform-reported metrics
  • Strong analytical skills and attention to detail
  • Familiarity with Triple Whale, Northbeam, or similar attribution platforms preferred
  • Ability to balance strategic thinking with day-to-day execution

Preferred

  • Ideal Candidate You are naturally curious, analytical, and driven by results. You enjoy digging into data but also understand that marketing success is measured by business outcomes, not just platform metrics.
  • You understand that a great ROAS report doesn't always mean the business is growing, and you enjoy solving the bigger puzzle of how marketing contributes to profitable growth.
  • Most importantly, you are excited about joining a growing company where your work will have a direct impact on the future of the business.
UV Skinz, Inc. logo

UV Skinz, Inc.

The New Standard in Sun Protection! UV Skinz provides peace-of-mind in the sun through our line of UPF certified 50+ apparel, which blocks out 98% of the sun’s harmful UVA and UVB rays. Here at UV Skinz, sun protection is our passion, so you can rest assured knowing you and your family are UV protected when wearing our products outdoors. In addition to sun protection, we make it a top priority to provide the most fun, fashionable, and affordable sunwear on the market. Complete customer satisfaction is what we believe in and strive for!UV Skinz, Inc. was founded after creator and CEO, Rhonda Sparks, lost her 32-year-old husband, Darren, to melanoma. It was this devastating loss, as well as being left to raise their three young boys on her own, that gave Rhonda the drive to increase awareness about skin cancer, and the life-saving benefits of protecting oneself—and loved ones—from deadly UV radiation. Through her loss, Rhonda was able to create UV Skinz, Inc: a UV protective product line for the entire family that allows men, women, and children to practice sun safety, while also providing the convenience and peace-of-mind to enjoy life in the sun. In addition to providing high quality sun protection apparel, UV Skinz, Inc. sponsors and donates to hundreds of skin cancer awareness organizations and events annually.

Founded in 2006
Sonora, California, USA
19 employees (5 in marketing)

Traffic Signals

Monthly Visitors
63.9K
Monthly Google Ads Budget
$17K
Traffic Source Mix
Search
36%
Direct
55%
Referral
4.1%
Social
3.5%
Paid
1.2%

Headcount Trend

Current headcount: ~19

Marketing Team

Marketing Team Size
3 (16% of company)
Marketing Roles Posted (Last 30 Days)
1