Responsibilities

• Liaison between marketing partners to provide strategic oversight of all digital activities
• Manage all marketing automation platforms to drive best-in-class communications to our target audiences
• Direct and drive external digital strategy including the management of outside partners including web content, Search Engine Marketing (paid and organic), social media and other systems related to the business
• Complete oversight of our KPIs and the ongoing analytics/reporting, while reporting out results to our key business constituents
• Identify and develop areas to maximize conversion based on a deep understanding of site metrics, B2B eCommerce best practices, customer segmentation, the competitive landscape and business goals
• Responsible for the organic search and keyword strategy for the website based on audience targets and business strategy
• Identify and develop opportunities for optimization and improvements in customer experience across the site
• Develop the merchandising strategy and plan the content to enable relevant and personalized experience for the user
• Manage key areas of site functionality and optimize the customer experience for business results
• Build and maintain landing pages and category pages for alignment with business area strategy
• Analyze performance, provide insights and drive ongoing optimization through A/B testing and application of best practices
• Stays on top of competition and emerging online trends
• Perform other relevant job duties as required

Requirements

• 5 to 7 years of experience developing and implementing digital marketing strategy and execution
• Bachelor’s degree in marketing, digital communications or related field
• Strong experience directing and managing outside agency partners
• Experience working in a fast-paced, continuously changing environment while balancing multiple deadline-driven priorities
• Fluency in web technology (including front-end and back-end), CRM, and marketing automation strategies

Preferred

• Experience working in the medical device or healthcare industry
• Experience incorporating artificial intelligence agents into marketing automated workflows

Benefits

• Our total compensation package includes medical, dental and vision benefits, retirement benefits, employee stock purchase plan, paid time off, parental leave, family medical leave, volunteer time off and additional leave programs, life insurance, disability coverage, and other life and work wellness benefits and discounts. Benefits may be subject to generally applicable eligibility, waiting period, contributions, and other requirements and conditions.