Responsibilities

• Growth Infrastructure: Develop and execute comprehensive paid marketing strategies to generate high-quality enterprise leads.
• Demand Generation: Manage end-to-end paid search campaigns on Google, including complex campaign structures targeting high-intent keywords.
• Agency & Performance Management: Act as the primary contact for external agency partners, setting KPIs, conducting performance reviews, and ensuring high-fidelity execution.
• Product Marketing Alignment: Collaborate with Product Marketing to align paid messaging with product roadmaps and market signals.
• Channel Management: Manage paid social campaigns across platforms such as LinkedIn and Meta, ensuring seamless transition from ad click to high-converting landing pages.
• Brand & Demand Amplification: Oversee and optimize programmatic advertising efforts to increase brand awareness and demand capture.
• Budget & Forecasting: Track and manage annual media spend, providing forecasts and adjusting investments based on channel performance.
• Testing & Optimization: Establish and maintain an A/B testing framework for creative assets, copy, and landing pages to improve Cost per SQL.
• Reporting & Insights: Analyze campaign performance data, generate insights, and communicate findings to stakeholders.

Requirements

• Education & Experience: Bachelor’s Degree or military experience.
• SEM & Paid Social Experience: Minimum of 4 years of experience managing paid search (SEM) and paid social campaigns for B2B SaaS products.
• Agency Management: At least 2 years of experience managing external advertising or performance marketing agencies.
• Tools Proficiency: Proficiency with Google Ads, LinkedIn Campaign Manager, GA4, and Salesforce (CRM).
• Analytics & Outcomes: Experience managing data sets and translating metrics into business outcomes such as MQL, SQL, and pipeline.
• Data Visualization & Communication: Strong analytical skills with the ability to visualize data and present insights to senior executives.
• Project Management & Communication: Excellent project management and communication skills.

Benefits

• Flexible work arrangements supporting remote work
• Paid time off and holidays
• Inclusive and diverse workplace culture
• Access to professional development and training opportunities
• Comprehensive health, dental, and vision insurance plans
• Financial wellness programs and retirement savings plans