Responsibilities

• Maintain and expand our buying guides, comparison pages, and product content with verified, accurate claims
• Understand that AI-driven product discovery (ChatGPT, Perplexity, Google AI Overviews) is reshaping how customers find us
• Collaborate with the Social Media Manager on content that bridges organic and conversion-focused channels
• Serve as the day-to-day point of contact with our performance agency. Escalations go through the Director, but you're expected to push back when something doesn\'t add up
• Review creative briefs, ad copy, and assets — email templates, ad creative, and landing pages. Leave detailed feedback and confirm that requested changes were actually implemented before anything goes live
• Attend weekly design review meetings with our web design agency and provide feedback on UX, content, and brand consistency
• Coordinate cross-channel messaging so email, paid, and organic tell the same story
• Read the agency\'s weekly performance reports and come with questions
• Be a key voice in weekly performance synthesis
• Cross-check data across platforms (GA4, Shopify, Klaviyo, Meta Ads, Google Ads)

Requirements

• 3-5 years in DTC ecommerce marketing, with hands-on execution across content and campaign management
• Proficiency with Klaviyo (flows, segmentation, reporting) and Shopify Admin (discounts, product management, basic operations). You need to evaluate whether an agency\'s email/SMS execution is actually performing — not just take their word for it — and tell the difference between a working and a broken promotional setup without needing someone else to check
• Strong writing skills — you\'ll be creating content that needs to be factually precise and persuasive at an $8K+ price point
• Analytical rigor — you can navigate GA4 beyond surface-level dashboards and understand why a metric might be wrong, not just different. You\'ll have tools and support for deep analysis, but you need the instinct to question data before acting on it
• Technical literacy — you should be comfortable enough with the technical layer to identify when something is broken (a tracking tag isn\'t firing, a discount isn\'t applying correctly) and articulate the problem clearly so it can be fixed
• Demonstrated ability to go deep: you synthesize complex information before acting, not after

Preferred

• Experience marketing high-AOV products ($1,000+)
• Familiarity with GEO (Generative Engine Optimization) or a clear point of view on how AI is changing product discovery
• Experience working alongside a performance agency
• CRO experience or strong intuition for why visitors convert or don’t
• Comfort diagnosing technical issues in a browser (console errors, network failures, tags not firing)
• Any level of technical building ability (HTML, CSS, Liquid, JavaScript, Python)

Benefits

• A pivotal role at one of America\'s fastest-growing companies—on a mission to help people feel better, look better, and live longer
• A fully remote work environment that was rated a Great Place to Work® 2025-2026
• Flexible hours and attractive PTO schedule
• Competitive compensation and benefits package
• Opportunities to grow with the company and shape its ecommerce future