Responsibilities

• Marketing Execution: Act as the connective layer between strategy and execution, ensuring clarity in direction and consistency in delivery. Translate company priorities, product launches, and promotional needs into clear marketing briefs and execution plans. Lead execution of campaigns across launches, promotions, and lifecycle initiatives, ensuring alignment across channels and teams. Quarterback day-to-day execution across marketing, ensuring work is properly scoped, prioritized, and delivered on time. Partner closely with Sales to align marketing efforts with revenue-driving priorities and inventory needs. Collaborate with Audience Growth (paid and social), eCommerce, and Sales to ensure marketing efforts are coordinated and mutually reinforcing.
• Channel Ownership: Own and execute Apex’s influencer and partnership program end-to-end, including partner identification, selection, relationship management, and performance evaluation. Build a portfolio of partners who authentically represent the Apex brand and expand reach within the enthusiast community. Own and evolve Apex’s email marketing program, improving promotional performance while developing lifecycle and always-on strategies that drive engagement, education, and revenue. Maintain a high bar for brand alignment across all channels, ensuring messaging resonates with a knowledgeable enthusiast audience. Track and evaluate performance across owned channels, focusing on business outcomes rather than activity-based metrics. Use data and sound judgment to optimize programs, improve results, and inform future decisions. Write and oversee promotional copy, ensuring clarity, consistency, and technical credibility across all outputs.
• Leadership: Provide guidance and support to team members, including coordination with the Creative team through the Project Manager. Help establish standards for quality, brand consistency, and execution across the team. Build and refine processes that improve efficiency, consistency, and quality of execution. Identify opportunities to streamline workflows, reduce bottlenecks, and improve team coordination. Implement automation and AI thoughtfully where it enhances output without compromising brand integrity. Develop scalable systems that reduce reliance on manual execution and support future team growth. Contribute to stabilizing and strengthening the marketing function during a period of organizational transition. Foster a culture of ownership, accountability, and follow-through.