Digital Marketing Manager

Richardson, TX (Remote)

$71K/yr – $120K/yrMid Level3+ years expOther

Posted 7 days ago

Job Summary

Own multi-channel paid media programs from strategy through optimization, leading cross-functional collaboration and leveraging AI tools to scale campaigns.

Lead cross-channel campaigns spanning PPC/SEM, social, display, video, and affiliates
Develop audience segmentation and retargeting to improve conversions
Turn data into insights with dashboards and regular performance updates

Job Description

Responsibilities

Build, launch, and optimize multi-channel paid media campaigns across: PPC / SEM
LinkedIn Ads
Meta (Facebook/Instagram) Ads
YouTube Ads
Display & Programmatic Advertising
Affiliate Marketing
Review Platforms & Third-Party Publications
Manage campaign budgets, pacing, targeting, bidding strategies, and performance optimization
Develop audience segmentation and retargeting strategies to improve conversion performance
Use emerging AI and automation tools to accelerate ad copy testing, keyword research, campaign analysis, and workflow execution

Requirements

3–5 years of experience in digital marketing, performance marketing, or paid media management
Hands-on expertise managing PPC/SEM, paid social, display, and demand generation campaigns
Strong experience with Google Ads, LinkedIn Ads, Meta Ads Manager, and GA4
Proven ability to optimize campaigns and improve lead generation performance through data-driven decision-making
Experience with marketing analytics, attribution, and reporting tools such as GA4, Looker Studio / Google Data Studio, Salesforce, Excel
Strong analytical skills with advanced Excel capabilities including Pivot Tables, VLOOKUP/XLOOKUP, and formulas
Excellent project management and organizational skills with the ability to manage multiple priorities simultaneously
Strong communication skills with the ability to translate data into actionable insights
Bachelor’s degree in Marketing, Communications, Business, or a related field — or equivalent practical experience

Preferred

Industry Experience with B2B, SaaS or technology company and/or Real Estate Related Industry (particularly Property Management) is preferred but not required
Experience using a project management tool such as Hive is a plus
Google Ads, Microsoft Ads and/or Google Analytics certified

Benefits

Health, dental, and vision insurance.
Retirement savings plan with company match.
Paid time off and holidays.
Professional development opportunities.
Performance-based bonus based on position.

RealPage, Inc.

3.6 Glassdoor

RealPage is the leading global provider of AI-enabled software platforms to the real estate industry. By using RealPage solutions for operational excellence in the front office and throughout property operations, many leading property owners, operators and investors gain transparency into asset performance with data insights, enhancing experiences with customized tools and improving efficiencies to generate incremental yield. In 2021, 2022, 2023 and 2024, RealPage was recognized as ENERGY STAR® Partner of the Year for Sustained Excellence from the Environmental Protection Agency (EPA) and the U.S. Department of Energy. In 2024, RealPage was recognized as one of America’s Best Employers by Forbes and America’s Best Employers for Women by Forbes and one of America’s Greatest Workplaces for Women by Newsweek. RealPage has been recognized as The TITAN Innovation Awards’ 2024 Gold Winner in the Innovation in Services and Solutions – Real Estate category for LOFTTM. Founded in 1998 and headquartered in Richardson, Texas, RealPage joined the ThomaBravo portfolio of market-leading enterprise software firms in 2021 to realize faster growth and innovation in serving more than 24 million rental units from offices in North America, Europe and Asia. RealPage has been certified as a Great Place to WorkTM in India, the Philippines, the UK and the U.S.

Founded in 1998

Richardson, Texas, USA

8.9K employees (857 in marketing)

www.realpage.com

62% recommend to a friend

73% CEO approval