Responsibilities

- Partner in developing full-funnel programmatic media strategies optimized for B2B buying cycles, including short-term ABM objectives and long consideration paths. - Translate business and marketing goals into effective campaign architectures within TTD (audience, placements, bidding, pacing, frequency, optimizations). - Own audience sizing and performance modeling. - Collaborate with cross-functional teams to align programmatic media with broader omnichannel initiatives (paid social, search, content syndication, etc.). - Build and manage campaigns end-to-end in The Trade Desk, including audience onboarding, custom bidding strategies, PMP/PG deals, and creative trafficking. - Leverage TTD tools (Koa, cross-device graph, Data Marketplace, CTV buying capabilities, etc.) to maximize efficiency and performance. - Optimize daily against KPIs such as pipeline contribution, ARR impact, CPL, CPCV, CPA, CVR, and account engagement metrics. - Troubleshoot delivery issues, pacing, bid anomalies, and pixel fires with speed and accuracy. - Act as programmatic innovation expert on team, keeping up to date on competitive DSP capabilities, new products in-market, and B2B tools. - Push the limits of and troubleshoot TTD platform, representing best-in-class B2B execution. - Use data-driven insights to inform optimizations, creative recommendations, and targeting enhancements. - Build dashboards and performance reports that clearly communicate outcomes to stakeholders (marketing, sales, leadership). - Analyze audience behavior, impression quality, path-to-conversion, and channel attribution to refine strategy. - Simplify complex performance insights to demonstrate how programmatic is driving both marketing and commercial growth goals. - Work closely with Sales and Client Services to align programmatic efforts to account-based strategies and named-account lists. - Partner with creative and campaign teams on messaging variations, ad formats, media testing frameworks, and personalization strategies. - Inspire and support Global programmatic teams by demonstrating NAMER-first innovation and performance. - Maintain strong relationships with platform reps, publishers, and data partners to bring forward innovations and betas.

Requirements

- 5+ years hands-on experience in programmatic trading - Deep knowledge of The Trade Desk, including campaign setup, optimization levers, bulk editing, data integrations, and troubleshooting - Experience activating ABM campaigns and working with CRM or marketing automation systems (e.g., Salesforce, HubSpot, Marketo) - Strong analytical skills with the ability to translate complex data into insights and actionable recommendations - Proficiency with pixel tracking, brand safety tools, verification vendors, and programmatic measurement (IAS, Moat, DV, etc.) - Understanding of DSP/SSP mechanics, auction dynamics, and identity solutions (UID2, cookies, cross-device, etc.) - Exposure to CTV, DOOH, Native, OLV, Display and Audio channels - Experience within an ad tech company, digital agency, or SaaS environment - Exceptional attention to detail, project management skills, and the ability to balance multiple priorities - Knowledge of the B2B Data Ecosystem (both large players and new entrants) - Familiarity with other B2B software like DemandBase and SixthSense - Knowledge of SQL, GA4, or BI tools is a plus.

Preferred

- Knowledge of SQL, GA4, or BI tools is a plus. - Familiarity with other B2B software like DemandBase and SixthSense - Exposure to CTV, DOOH, Native, OLV, Display and Audio channels - Experience within an ad tech company, digital agency, or SaaS environment (preferred)

Benefits

- Competitive compensation, benefits, and flexible work options. - Comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents - Retirement benefits such as a 401k plan and company match - Short and long-term disability coverage - Basic life insurance - Well-being benefits - Reimbursement for certain tuition expenses - Parental leave - Sick time of 1 hour per 30 hours worked - Vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter - Around 13 paid holidays per year - Employee Stock Purchase Plan – stock can be purchased at a discount