Responsibilities

• Develop and execute enterprise digital marketing strategies aligned with regional and service-line growth goals
• Apply demand generation principles to capture high-intent audiences and convert interest into measurable business growth
• Conduct market and competitor analysis to identify opportunities and guide channel strategy
• Partner with marketing leadership and operations teams to translate business objectives into actionable digital marketing plans
• Own paid search and paid social strategy, including campaign structure, optimization, testing, and scaling
• Oversee integrated digital programs across paid media, web experiences, and lifecycle touchpoints
• Optimize landing pages and conversion pathways to improve lead quality, booked appointments, and acquisition efficiency
• Support new hospital openings, service-line launches, and referral growth initiatives through digital activation
• Evaluate and test emerging channels, platforms, and tactics to stay ahead of market trends
• Own enterprise digital measurement and attribution across phone, form, QR, and booking conversions

Requirements

• 5 7+ years of experience in digital marketing, with deep expertise in paid search and paid social
• Experience managing large, multi-region digital marketing programs with established budgets
• Strong analytical and technical skills
• Google Ads
• Meta Ads Manager
• GA4
• CallRail

Preferred

• Experience in healthcare, veterinary medicine, or multi-location service organizations preferred
• Collaborative, solutions-oriented mindset with strong communication skills
• Highly organized with the ability to manage multiple priorities in a fast-paced, growth-focused environment

Benefits

• Competitive compensation
• Medical, dental, and vision insurance
• 401(k) with company match
• Paid time off and paid holidays
• Continuing education and professional development support
• Employee pet care discounts
• Collaborative, growth-focused culture
• Salary $90,000-$100,000/year
• Opportunities for career advancement within a growing organization