Responsibilities

• You’re the navigator of our digital growth.
• You won’t just be 'running ads'; you will be the guardian of Phigora’s luxury positioning across the global digital landscape.
• Your mission is to bridge the gap between our high-touch showroom experience and a worldwide digital audience, ensuring that every click, every email, and every social interaction feels like a private consultation with a horological expert.
• You are here to turn demand into a digital powerhouse, scaling our brand while maintaining the "quiet luxury" aesthetic that our collectors demand.
• Own Phigora’s paid media strategy, scaling budgets and optimizing ROAS to meet aggressive revenue goals without ever compromising our "white-glove" reputation.
• Work with the e-commerce and development teams to ensure UX is flawless and implement CRO best practices for a seamless, secure purchase experience.
• Guide our content strategy across social and web to reflect our expertise, from our 2-year warranty to the craftsmanship of our Swiss-trained watchmakers.
• Translate CAC, LTV, and AOV into actionable insights for the leadership team.
• Collaborate with creative partners to direct cinematic product drops.
• Architect automated email and SMS flows that nurture clients from first inquiry to tenth acquisition.

Requirements

• Google Analytics proficiency
• Meta Ads Manager proficiency
• CRM automation experience
• Ability to translate CAC, LTV, and AOV into actionable insights
• Experience with paid media and high-ticket conversions
• Comfort writing compelling copy for elite collectors and collaborating with designers

Preferred

• Experience with content strategy for luxury brands
• Proven ability to scale a luxury brand’s digital performance
• Familiarity with luxury e-commerce CRO best practices