Digital Marketing Manager, Paid Social at Gong.io | San Francisco, CA | $115K/yr – $175K/yr

Digital Marketing Manager, Paid Social

San Francisco, CA (On-site)

$115K/yr – $175K/yrMid Level5+ years expFull time

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Drive paid social for Gong’s Growth Marketing, owning LinkedIn/Meta campaigns for fast-growing SaaS with ABM and enterprise focus.

Own paid social strategy and full-funnel execution across LinkedIn and Meta.
Must-have: 5–8 years of B2B digital marketing with hands-on paid social in SaaS.
Standout: Cross-functional collaboration, reporting, and strategic insights to Growth leadership.

Own paid social strategy across LinkedIn and Meta, setting clear objectives, segmentation, and full-funnel approach aligned to topline growth goals
Guide agency partners on campaign structure, experimentation roadmaps, messaging, creative direction, and stage-based offers
Work closely with segment teams to turn account and expansion strategies into targeted paid social campaigns. Partner on audience targeting, messaging, and campaign execution to engage high-value prospects and customers.
Design and lead test-and-learn programs across audiences, funnel stages, and creative frameworks; synthesize learnings into clear recommendations
Own reporting and analytics for paid social, including pipeline contribution, conversion velocity, ROAS, and stage-level performance
Build and maintain dashboards and performance frameworks that provide clear visibility into results and inform budget and strategy decisions
Deliver regular performance readouts and strategic insights to Growth leadership and cross-functional stakeholders, tying results to business impact
Stay ahead of platform, targeting, and measurement innovations to continuously evolve strategy and unlock new growth opportunitie

5–8 years of B2B digital marketing experience, with hands-on ownership of paid social programs in a fast-paced SaaS or high-growth environment
Ability to tailor strategies, goals, and investment approaches by business segment, including enterprise and ABM-focused motions
Experience owning reporting and measurement, using performance data to inform strategy, experimentation, and investment decisions with clear, actionable insights
Ability to work effectively with agency partners and cross-functional stakeholders
Working proficiency with account-based, marketing, and analytics platforms, including Demandbase or 6sense, LinkedIn Campaign Manager, Meta Ads Manager, Salesforce, Marketo, Google Analytics, and BI tools (e.g., Tableau, Looker)

We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family’s needs.
Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle.
Mental Health benefits with covered therapy and coaching.
401(k) program to help you invest in your future.
Education & learning stipend for personal growth and development.
Flexible vacation time to promote a healthy work-life blend.
Paid parental leave to support you and your family.
Company-wide recharge days each quarter.
Work from home stipend to help you succeed in a remote environment.