Digital Marketing Manager, Paid Media & Growth at ACAMS | District of Columbia, USA | $90K/yr – $110K/yr

ACAMS

Digital Marketing Manager, Paid Media & Growth

District of Columbia, USA (Hybrid)

$90K/yr – $110K/yrMid LevelFull time

Posted 4 months ago

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Job Summary

Lead paid media strategy and execution to grow leads and pipeline for ACAMS.

Own day-to-day paid media campaigns and performance tracking.
Must-have: 5–8 years digital marketing with 3+ years of hands-on paid media
Standout: Experience managing six- to seven-figure budgets and using AI tools for optimization

Job Description

Responsibilities

Paid Media Strategy & Execution
Own day-to-day management and measurement of paid media campaigns
Plan, launch, optimize, and scale campaigns aligned to growth and lead-generation goals
Manage and optimize an annual paid media budget with a strong focus on ROI, CPL, lead quality and conversion rate
Continuously test audiences, creative, messaging, keywords, and offers to improve performance
Performance Measurement & Optimization
Track, analyze, and report on campaign performance using GA4, ad platforms, and CRM data
Translate performance data into insights and recommendations for optimization
Partner with marketing and sales stakeholders to ensure paid media drives high-quality leads and pipeline impact
Build clear, actionable reporting that shows what’s working, what’s not, and why

Requirements

5–8 years of digital marketing experience, with 3+ years hands-on paid media management
Proven experience managing LinkedIn Ads and Google Ads campaigns
Experience owning and optimizing six-figure to low seven-figure paid media budgets
Strong analytical skills and comfort working with performance metrics and dashboards
Experience working with CRM and marketing automation platforms (e.g., Salesforce, Marketo, Eloqua)
Ability to manage agencies and vendors with confidence and clarity
Strong communication skills and the ability to explain performance to non-technical stakeholders
Experience using AI tools to support marketing execution or analysis

Preferred

Experience in B2B, SaaS, professional services, or mission-driven organizations
Familiarity with longer or more complex sales cycles

ACAMS

ACAMS is the largest international membership organization for Anti-Financial Crime professionals. We support individuals and organizations who are dedicated to ending financial crime through thought leadership, continuing professional education, and our best-in-class peer network.

Founded in 1989

Washington, District of Columbia, USA

724 employees (53 in marketing)

www.acams.org