Responsibilities

• Own day-to-day management and measurement of paid media campaigns
• Plan, launch, optimize, and scale campaigns aligned to growth and lead-generation goals
• Manage and optimize an annual paid media budget with a strong focus on ROI, CPL, lead quality and conversion rate
• Continuously test audiences, creative, messaging, keywords, and offers to improve performance
• Track, analyze, and report on campaign performance using GA4, ad platforms, and CRM data
• Translate performance data into insights and recommendations for optimization
• Partner with marketing and sales stakeholders to ensure paid media drives high-quality leads and pipeline impact
• Build clear, actionable reporting that shows what’s working, what’s not, and why
• Manage and optimize digital programs focused on growth and demand generation
• Collaborate on landing page strategy, conversion optimization, and funnel performance

Requirements

• 5–8 years of digital marketing experience, with 3+ years hands-on paid media management
• Proven experience managing LinkedIn Ads and Google Ads campaigns
• Experience owning and optimizing six-figure to low seven-figure paid media budgets
• Strong analytical skills and comfort working with performance metrics and dashboards
• Experience working with CRM and marketing automation platforms (e.g., Salesforce, Marketo, Eloqua)
• Ability to manage agencies and vendors with confidence and clarity
• Strong communication skills and the ability to explain performance to non-technical stakeholders
• Experience using AI tools to support marketing execution or analysis

Preferred

• Experience in B2B, SaaS, professional services, or mission-driven organizations
• Familiarity with longer or more complex sales cycles