Digital Marketing Manager

USA (Hybrid)

$80K/yr – $95K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive client strategy and cross-channel growth in an agency role with an AI-forward approach to research, strategy, and reporting.

  • Own 3–5 client strategies and cross-channel planning
  • Must-have: 5+ years in the agency world with client-strategy ownership
  • Standout: AI-enabled strategy and tools that shape agency growth

Job Description

Responsibilities

  • Advise 3–5 clients directly and lead cross-channel planning
  • Present integrated strategies that connect data, paid media, SEO/AEO, content, and conversion optimization directly to revenue
  • Orchestrate cross-functional strategy across channels including CTV, paid search, paid social, programmatic, SEO/AEO, content, and emerging tools
  • Partner with internal specialists to execute at a high level and tie initiatives to business-level KPIs: qualified calls, retained cases, booked jobs, revenue growth
  • Catch underperformance early and recommend pivots
  • Mentor Digital Marketing Specialists and collaborate across ad ops, SEO/AEO, content, web dev, data ops, and creative
  • Help refine how strategy is delivered across the agency and shape the agency’s next chapter
  • Work with an AI-forward team and apply AI tools for research, strategy development, content workflows, data analysis, and client reporting
  • Spot expansion opportunities inside existing accounts and contribute to case studies and thought leadership
  • Have a real voice in how the agency grows and remove unnecessary internal meetings

Requirements

  • 5+ years in the agency world
  • at least a couple of those years owning client strategy and relationships, not just executing campaigns planned by someone else
  • Fluency in paid search, paid social, SEO/AEO, display, and video
  • Knowledge of GA4
  • Managed multiple accounts simultaneously without sacrificing quality
  • Executive presence; comfortable presenting to business owners
  • Ability to discuss acquisition cost, ROI, and growth targets without defaulting to platform metrics
  • Ownership mindset

Preferred

  • Experience with home services or personal injury clients
  • Experience advising owner-led or entrepreneurial businesses
  • Track record supporting new business pitches and proposal development
  • Experience mentoring or developing junior team members
  • Familiarity with HubSpot or marketing automation platforms
  • Google Ads, Google Analytics, or other relevant certifications

Benefits

  • Medical, dental, vision, and disability insurance
  • 401(k) with company match up to 4%
  • 15 days PTO annually plus 13 paid holidays (including a full week around July 4th)
  • Summer hours — office closes at 1 p.m. on Fridays, Memorial Day through Labor Day
  • Professional development support for conferences, workshops, and certifications
  • Company-provided laptop and advanced marketing technology stack
  • Collaborative, high-ownership culture with real opportunity to shape the agency’s next chapter
  • A hybrid work model with in-office collaboration and flexible remote work
New Path logo

New Path

We are a digital marketing and advertising agency that exists to discover and create meaningful connections. Our mission is to reduce the friction for forward-thinking businesses on their path to digital maturity.We execute around 5 pillars of services:• pathfinderTM• people-first marketing• tech-forward development• ai-assisted advertising• data-driven decisionsWhether you need to advance your digital media buying practice, make your website more effective, or you’re struggling to aggregate and understand your data – we are here to help move you forward.We excel at what we do by staying true to three fundamental principles:1. Understand our client’s business and help them identify and focus on their most valuable customers.2. Educate and Invest in ourselves, our stakeholders, and in tools and technology to stay on the leading-edge as our industry continues to evolve.3. Challenge the way we reach and communicate with consumers.

Founded in 2015
High Point, North Carolina, USA
15 employees (4 in marketing)

Traffic Signals

Monthly Visitors
3.3K
Traffic Source Mix
Search
46.7%
Direct
37.8%
Referral
8%
Social
5.9%
Paid
1.3%

Headcount Trend

Current headcount: ~15

Marketing Team

Marketing Team Size
3 (20% of company)