Responsibilities

• Develop and implement comprehensive Xchange B2B application adoption and development strategies aligned with company objectives.
• Lead VOC collection efforts and coordinate with development teams to prioritize application enhancements.
• Create and execute application promotional items and training content targeted to key stakeholders.
• Oversee adoption campaigns, including awareness, consideration, conversion, and re-targeting initiatives.
• Optimize development budgets, bidding strategies, and forecasting to maximize return on investment.
• Monitor and improve KPIs and overall performance metrics.
• Analyze performance data and adjust strategies to optimize results.
• Stay current on industry trends, including AI-driven order management optimization practices.
• Develop defined processes and tools for ROI measurement, application adoption, and performance tracking.
• Collaborate with cross-functional teams including Marketing, Sales, and IT to ensure all stakeholder needs are met to drive customer success.

Requirements

• Bachelor’s degree in a related field or equivalent education and/or experience.
• 6–8 years of relevant digital marketing, sales, or customer service experience or equivalent education and/or experience.
• 1–3 years of management experience.

Preferred

• Strong sense of ownership with a high energy approach to promoting applications and concepts across a broad range of stakeholders (customer, sales, marketing, and customer service).
• Requires specialized depth and/or breadth of expertise in digital performance marketing, including prior experience with B2B portal management.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent communication, problem solving, and organizational skills.
• Able to multitask, prioritize, delegate, and manage time effectively.

Benefits

• While we’re a primarily in-office team, we thrive on flexibility and ensure our people can balance personal and professional time