Digital Marketing Manager

Bethesda, MD (Remote)

$65K/yr – $85K/yrMid Level3+ years expFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and optimize paid social across Meta and TikTok, own email/SMS programs, and drive site performance to revenue targets.

  • Paid Social: strategy, copy, targeting, budget control, and ongoing optimization.
  • Email/SMS: end-to-end campaigns, automations, list growth, and revenue impact.
  • Website Performance: landing pages, conversion rate optimization, SEO, and Shopify management.

Job Description

Own and optimize paid social across Meta and TikTok, own email/SMS programs, and drive site performance to revenue targets.

  • Paid Social: strategy, copy, targeting, budget control, and ongoing optimization.
  • Email/SMS: end-to-end campaigns, automations, list growth, and revenue impact.
  • Website Performance: landing pages, conversion rate optimization, SEO, and Shopify management.
Miche Beauty logo

Miche Beauty

Founded in 2016, MICHE Beauty is on a mission to simplify haircare for individuals of all hair types. With a deep understanding of the complexities associated with hair care, our goal is to provide simple, clean, and effective solutions that cater to the diverse needs of our customers.Our PhilosophyAt MICHE Beauty, we believe that hair care should be straightforward and enjoyable. Our products are designed to eliminate the confusion often associated with hair care routines. We focus on clean ingredients that are safe, effective, and nourishing, ensuring that everyone can find a solution that works for their unique hair needs. We take pride in our commitment to inclusivity. Our formulations are tailored to support the various textures and types of hair, allowing everyone to embrace their natural beauty. We celebrate diversity and empower our customers to express themselves through their hairOur product line includes a range of high-quality hair care solutions, from shampoos and conditioners to styling creams and treatments. Each product is meticulously crafted to ensure it meets our stringent standards for quality and effectiveness. Our formulations are free from harmful chemicals and are designed to hydrate, define, and enhance natural curls while promoting overall hair health.As we look to the future, MICHE Beauty is excited to continue innovating and expanding our product offerings to meet the evolving needs of our customers. We invite you to join us on this journey toward simplified, inclusive hair care that celebrates the beauty of diversity.At MICHE Beauty, we are more than just a hair care brand; we are a movement dedicated to celebrating and nurturing the beauty of all hair types.

Founded in 2016
Lanham, Maryland, USA
3 employees (1 in marketing)

Traffic Signals

Monthly Visitors
103.1K
Monthly Google Ads Budget
$670
Traffic Source Mix
Search
40.3%
Direct
47.8%
Referral
3.4%
Social
6.7%
Paid
1.7%

Headcount Trend

Current headcount: ~3

Marketing Team

Marketing Team Size
1 (33% of company)
Marketing Roles Posted (Last 30 Days)
1