Responsibilities

• Build quarterly digital plans aligned to strategic campaigns, personas, launches, and revenue targets.
• Create campaign briefs with objectives, audiences, messaging, and KPIs.
• Paid Media (SEM/Display/LinkedIn/Programmatic): Architect accounts, keywords/audiences, bids, and experiments; optimize for CVR, CPL/CPA, and pipeline. Collaborate with SEO/SEM Specialist on SEM.
• Web: Drive web strategy with focus on conversions. Work with SEO/SEM Specialist on SEO strategy and implementation.
• Landing Pages: Build/test pages and forms using marketing automation platform and run A/B tests to maximize KPIs.
• Email & Marketing Automation (Marketo/HubSpot/Eloqua): Manage nurturing, scoring, routing logic, and deliverability. Collaborate with MarCom and PMM on content and Commercial Operations on execution within marketing automation platform.
• Webinars/Virtual Events: Collaborate with Campaign & Events Manager to execute internal webinars.
• Social Media (LinkedIn/YouTube): Develop and execute organic and paid social media strategy, collaborating with Marketing Communications and Product Marketing on content.
• GA4 and GTM configurations, conversion events, and QA; ensure accurate pixels across channels.
• Maintain attribution and taxonomy (UTMs, campaign naming); partner with Salesforce/CRM and Commercial Operations on dashboards (Looker Studio/BI).

Requirements

• Bachelor’s degree in related field or equivalent work experience.
• A minimum of five years of hands-on digital marketing in B2B experience. (Life Sciences preferred).
• Experience with marketing automation (Marketo/Eloqua/HubSpot), Salesforce/CRM, A/B testing tools (VWO/Optimizely/Convert), and a modern CMS.

Preferred

• Life Sciences preferred)

Benefits

• At MSD, we offer a comprehensive benefits package to support our employees' well-being and financial security. In addition to competitive salaries, our benefits include medical, dental, and vision coverage, along with prescription benefits. We provide a 401(k) plan with company matching, flexible spending accounts, and company-paid short- and long-term disability insurance as well as group life and accidental death and dismemberment insurance. Our offerings also encompass paid vacation, paid sick leave, paid holidays, and paid parental leave, along with an employee assistance program. Additional voluntary perks include a fitness club membership contribution, pet insurance, identity theft protection, home and auto insurance discounts, and optional supplemental life insurance.