Responsibilities

• AI-Driven Search & Content Strategy (AEO/GEO)
• Generative Engine Optimization: Pivot traditional SEO to GEO and AEO to ensure brand visibility within AI overviews like ChatGPT and Gemini.
• Semantic Authority: Implement entity-based search strategies and schema to help AI models interpret brand data.
• AI Content Pipelines: Oversee the use of Generative AI to scale high-quality content production while maintaining strict brand voice standards.
• Multi-Platform PPC: Manage and optimize monthly ad budgets ($30k+) across Google, Bing, LinkedIn, and Apple Ads.
• Search Media Engine Optimization (SMEO): Optimize paid search visibility by aligning bid strategies with real-time AI search trends.
• Data-Driven ROI: Utilize PPC Bid Management and Conversion Rate Optimization (CRO) to maximize ROAS across all paid channels.
• Integrated SMO: Lead Social Media Marketing strategies across Meta and LinkedIn to drive brand engagement and community growth.
• Cross-Channel Alignment: Ensure SMO efforts are synchronized with SEO and PPC campaigns for a unified “full-funnel” marketing approach.
• Performance Tracking: Monitor social signals and engagement metrics to refine content strategy and audience targeting.

Requirements

• Management: Proven experience leading teams of 15+ members and managing 100+ concurrent clients/projects.
• PPC Expertise: Mastery of PPC Management , Google AdWords, Meta Ads, and LinkedIn Marketing.
• Technical SEO: Deep knowledge of On-Page/Off-Page Optimization , Google Webmaster Tools, and GTM.
• AI/Analytical Tools: Proficient in Google Analytics, Microsoft Clarity, and AI-assisted marketing tools.
• Education: MBA/PGDM in Marketing or a related field preferred.