Digital Marketing Manager (Marketing Cloud)

Lockport, NY (Remote)

$70K/yr – $85K/yrMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Own integrated digital marketing and lead-generation efforts across email, paid media, and CRM to support supplier partnerships.

  • Develop and execute integrated digital marketing strategies aligned with organizational goals.
  • Must-have: Salesforce/Marketing Cloud experience and strong CRM skills.
  • Standout: Cross-functional collaboration with Development and supplier-facing materials.

Job Description

Responsibilities

  • Develop and execute integrated digital marketing strategies aligned with organizational goals.
  • Manage campaign planning and execution across multiple channels, including email, paid media, and website.
  • Create and maintain campaign calendars, timelines, and deliverables to ensure consistent marketing output.
  • Partner with our Development team to align marketing initiatives with lead generation and business development priorities. Prepare presentations, sales decks, and meeting materials for supplier conversations, reviews, and business planning sessions.
  • Update and manage accurate and updated CRM and Marketing Cloud data.
  • Manage and execute meeting preparation materials for the Development and Marketing departments.

Requirements

  • Bachelor’s degree in Business Administration or Marketing, or business-related degree.
  • A minimum of five years of full-time experience in a sales-related, marketing or customer focused role.
  • Ability to coordinate multiple projects, deadlines, and priorities with attention to detail.
  • Strong relationship management, comfortable working directly with suppliers, members, and internal leadership to manage outreach, follow-ups, and regular check-ins.
  • Strong written and verbal communication skills, with the ability to engage clearly, professionally, and confidently in supplier interactions, marketing materials, and meeting preparation.
  • Skills and experience with the Microsoft suite of products: Word, Excel, PowerPoint, and Teams.
  • Experience in digital and social media, SEO, and paid search.
  • Knowledge of Salesforce/Marketing Cloud required.
  • High level of integrity; possesses an honest work ethic and respect for others.
  • An excellent communicator with strong written and verbal communication skills.
  • Highly organized and detail-oriented; able to execute complex tasks flawlessly and with minimal oversight.
  • Positive, energetic, self-reliant, and agile thinker.
  • A team-oriented and collaborative mindset to drive optimal results and achieve company goals.
  • Results oriented and able to foster and encourage innovation.

Preferred

  • MBA preferred.
  • Experience in digital and social media, SEO, and paid search.

Benefits

  • 401(k) matching
  • Competitive salary
  • Dental insurance
  • Flexible schedule
  • Health insurance
  • Opportunity for advancement
  • Paid time off
  • Training & development
  • Vision insurance
  • Flexible work from home options available.
NetPlus Alliance logo

NetPlus Alliance

NetPlus Alliance is a buying group that serves industrial, construction, fastener, and safety distributors and suppliers. Our members' growth is our priority. Whether you’re a distributor looking to enhance your existing supplier partnerships and expand your product categories, or you're a supplier aiming to increase your ROI and strategically grow with tailored sales and marketing programs, we have the right opportunities, services, and tools to make your business stronger and more profitable. Speak with the NetPlus team today to learn how our programs, trainings, and resources can expand your reach and benefit your bottom line.

Founded in 2002
Lockport, New York, USA
22 employees (3 in marketing)

Traffic Signals

Monthly Visitors
3.2K
Traffic Source Mix
Search
25.7%
Direct
51.4%
Referral
5.9%
Social
15.5%
Paid
1.4%

Headcount Trend

Current headcount: ~22

Marketing Team

Marketing Team Size
2 (9% of company)