Digital Marketing Manager at Lettuce Entertain You Restaurants | Chicago, IL | $90K/yr – $120K/yr

Lettuce Entertain You Restaurants

Digital Marketing Manager

Chicago, IL (On-site)

$90K/yr – $120K/yrMid Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own multiflow paid digital marketing for Lettuce and its restaurants, collaborating with restaurant, brand, festival and event teams to hit business metrics through data-driven campaigns.

Growth Execution: Build and optimize paid media across Google, Meta, TikTok, YouTube and programmatic channels with clear KPIs tied to revenue and guest acquisition.
Measurement & Insights: Translate post campaign results into actionable recommendations and optimization levers for the next cycle.
Agency & Team Collaboration: Align internal teams and external partners on tagging, tracking, and strategy to accelerate growth.

Job Description

Develop, lead and manage performance-driven paid digital marketing strategies across channels for Lettuce and our restaurants to drive measurable business results in partnership with individual restaurant, brand, festival and event marketing team
Partner with various internal and external agencies to ensure effective, data-informed digital marketing efforts, aligned with company growth and other strategic goals
Define campaign objectives, audience strategies and KPIs tied directly to business outcome
Manage digital campaign performance and lead comprehensive post-campaign analysis, translating insights into actionable recommendations across key business metric
Oversee planning, activation, testing and optimization of campaigns including Google Ads, Meta, TikTok, YouTube, programmatic advertising and other relevant channels
Ensure proper tagging, pixels, conversion tracking and data flows across websites, ecommerce, loyalty platforms and mobile experience
Research and evaluate emerging and evolving digital marketing tools, platforms and industry trends (including learning and responsibly testing with AI)
Provide corporate digital marketing forecast and budget planning data, projections and other inputs based on historical performance and growth target
Model and promote teamwork across all team
Use tact and good judgment when dealing with challenges pertaining to guests, vendors and employees, and respond with patience and courtes

5+ years of experience leading paid digital marketing strategy across multiple platforms, using digital analytics/attribution tools (Google Analytics, platform dashboards, reporting tools)
Skilled in collaborating with cross-functional teams, including software developers / technical teams on tracking, tagging, and measurement implementation
Experienced with managing agency partners and holding them accountable to performance
Experienced with audience segmenting, targeting, creative A/B testing, and performance optimization
Ability to translate data into clear insights and business recommendations

Recent experience personally building, optimizing and managing digital campaigns, not just leading teams or agency partners

Competitive Salary
Paid Time Off - including Paid Holidays, Personal Days & Vacation
401(k)
Blue Cross Blue Shield Medical Insurance
Dental & Vision Insurance
Life, Accident Protection & Critical Illness Insurance
Domestic Partner Benefits
Restaurant Discounts
Employee Assistance Program - focusing on a commitment to mental health & wellness

Lettuce Entertain You Restaurants

What has made Lettuce Entertain You a nationally-recognized restaurant company? It’s simple: we hire people with creativity, passion and the drive to be the best. At Lettuce, we’re dedicated to the training and development of our employees. We don’t just value your talent and entrepreneurial attitude: we reward it. As a culinary-driven company, our restaurants - including R.J. Grunts, Aba, Hub 51, Wildfire, RPM Italian, M Burger, Shaw’s Crab House, Mon Ami Gabi, Beatrix and more - offer diverse opportunities. But we all share the same goal: a desire to be the best we can be. If you want to be part of a progressive company with a firm commitment to its people, join the creative team of Lettuce partners and employees. Please visit https://www.lettucejobs.com to learn more about Lettuce and view our current openings. Lettuce Entertain You Restaurants is an independent, family-owned restaurant group based in Chicago that owns, manages and licenses more than 110 restaurants in Illinois, Minnesota, Maryland, Nevada, Texas, Virginia, Florida, Washington D.C. with Tennessee coming soon. We were founded in June 1971 by Richard Melman and Jerry A. Orzoff with the opening of R.J. Grunts and today, thanks to the creativity of our partners, we proudly serve guests at more than 60 concepts ranging from fast casual to fine dining restaurants.

Founded in 1971

Chicago, Illinois, USA

2.1K employees (150 in marketing)

www.lettuce.com