VP, Marketing (Armis from ServiceNow)
ServiceNow
New York City, NY (Remote)
$261K/yr - $300K/yrIn-houseFull-timeSenior level15+ years exp.
2 hrs ago
Digital Marketing Manager
Henderson, NV (On-site)
Salary Not AvailableSenior LevelFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Own and optimize the end-to-end e-commerce funnel to drive conversion, AOV, and retention through cross-functional leadership, rapid experimentation, and data-driven improvements.
- Funnel ownership: oversee upsell/cross-sell, site performance, UX, QA, and campaign documentation across Pre-Purchase to post-purchase stages.
- Experimentation & analytics: drive a culture of A/B tests, KPI tracking (CR, AOV, CAC, LTV, retention), and actionable insights for roadmap and product teams.
- Cross-functional leadership: mentor a design/UX/digital ops team, align with CMOs/Marketing Directors/Product to shape e-commerce strategy and campaigns.
Job Description
Own and optimize the end-to-end e-commerce funnel to drive conversion, AOV, and retention through cross-functional leadership, rapid experimentation, and data-driven improvements.
- Oversee upsell and cross-sell strategies across the customer journey (Pre-Purchase, Cart, Post-Purchase, and Thank-You Page).
- Lead design and UX efforts to improve site performance, reduce friction, and enhance engagement and conversion rates.
- Manage funnel functionality, performance, and QA to ensure consistent customer experiences.
- Drive a culture of experimentation through A/B testing and performance analytics.
- Conduct competitive research, evaluate new tools or partners, and implement data-driven improvements.
- Regularly review KPIs (conversion rate, AOV, CAC, LTV, retention rate) and translate insights into actionable strategies.
- Lead reporting cadence (daily, weekly, monthly) across e-commerce metrics and funnel performance.
- Maintain documentation of all active campaigns, offers, and funnels in project management tools (e.g., Google Sheets, Monday.com).
- Ensure all messaging and creative assets align with brand guidelines and performance goals.
- Build, mentor, and lead a cross-functional team spanning design, UX, lifecycle marketing, and digital operations .
Inno Supps
The Mission statement of Cutrale is to be a worldwide consistent high quality source of orange juice, its products and services, adding value to the citrus business, respecting the community and environment. Cutrale, through the involvement of each of its employees, is recognized by its customers as a leading company in the market of orange juice and byproducts, which consistently provides the highest quality safe products, and provides wealth and welfare to the country, to the community and to the involved people.
Traffic Signals
Monthly Visitors
2.5M
Traffic Source Mix
Search
11%
Direct
50.6%
Referral
31.3%
Social
6.5%
Paid
0.4%
Headcount Trend
Current headcount: ~276
Marketing Team
Marketing Team Size
9 (3% of company)
