Responsibilities

• Own the self-serve acquisition funnel from first visit to signup/trial. Lead CRO across key pages, run experiments, reduce friction, and partner with performance marketing to make sure paid traffic has somewhere effective to land.
• Develop and execute a strategy to protect and grow organic presence, covering both traditional SEO fundamentals and LLM/AI Engine Optimization (AEO).
• Own the weekly and monthly reporting cadence for the acquisition funnel: traffic by channel, site conversion, and signups. Know the numbers cold and contextualize them for leadership.
• Manage marketing systems and tools, leveraging your technical knowledge to optimize web analytics and automation platforms.
• Maintain and optimize the Mailgun website in WordPress, working directly with our web developers and designers to ship page updates, landing pages, and CRO improvements.

Requirements

• 5+ years of growth, digital, or acquisition marketing experience, ideally at a developer-tools, SaaS, or API-first company with a PLG motion.
• Deep CRO instincts. You've optimized signup flows, run A/B tests on landing pages, and think in terms of conversion rates, not just traffic volume.
• Strong analytical skills. Comfortable in GA4 and Looker. You can pull your own data, spot anomalies, and build a narrative from numbers.
• SEO fundamentals and emerging AEO awareness. You understand how search is changing with zero-click results, AI overviews, and LLM referral traffic, and have ideas about how to adapt.
• WordPress CMS proficiency. Comfortable managing page content, URLs, and redirects, and collaborating with web developers to ship changes.
• Bias toward action with sound judgment. Able to ship things and make calls with imperfect data on a lean team, while knowing when something warrants deeper investigation.

Preferred

Benefits

• STAY HEALTHY : We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants.
• CARE FOR YOURSELF: Take advantage of our free virtual counselling resources through our global Employee Assistance Program. Your mental health is as important as your physical health.
• SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants.
• TAKE A BREAK: Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation.
• PUT FAMILY FIRST: We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support.
• WORK WHEREVER: Our flexible remote work offerings allow you to work wherever you are the most productive and successful. It is what you do, not where you work, that matters.
• MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice