Digital Marketing Manager

Charleston, SC (Unknown)

Salary Not AvailableMid LevelFull time

Posted 1 day ago

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Job Summary

Own the planning, execution, and optimization of data-driven digital marketing campaigns, coordinating strategy across channels, creative content, website touchpoints, and performance analytics.

  • Lead cross-channel digital marketing programs
  • Oversee website updates and vendor relationships
  • Drive optimization and performance reporting

Job Description

Responsibilities

  • The Digital Marketing Manager is responsible for driving online growth through the development, execution, and continuous optimization of data-driven digital marketing strategies. This role manages digital channels, oversees website and vendor relationships, analyzes campaign performance, and supports brand consistency across digital platforms.
  • The Digital Marketing Manager collaborates with internal teams to align digital marketing initiatives with business goals, increase engagement, improve conversions, and support new development and community-level marketing strategies.
  • Digital Marketing Strategy & Campaign Management
  • Develop and implement comprehensive digital marketing and advertising strategies.
  • Drive search engine optimization (SEO), email acquisition, social media campaigns, and SEM initiatives.
  • Create and manage paid video, display, and paid search campaigns across Google Ads, YouTube, Facebook, Instagram, and LinkedIn and other digital channels.
  • Edit videos and photos for digital advertising.
  • Develop SEM campaigns, keyword strategies, display advertising, pixel retargeting, and Google Tag Manager maintenance.
  • Conduct bid management analysis and make adjustments based on performance data.
  • Manage campaign budget tracking, optimization, and performance reporting.

Benefits

  • 401k + Fulltime & Part-time Benefits Packages
  • Training, Development & Career Laddering
  • Great work-life balance
  • Flexible Scheduling
Harmony Senior Services logo

Harmony Senior Services

Harmony Senior Services is a fully-integrated management services company led by proven executives with over 100 years of combined experience and a record of successfully managing, marketing, planning, training, consulting to and turning around operations in the senior housing industry. Harmony has developed a unique care strategy to enhance its senior care services that includes aging in place services, short stay respite services and Alzheimer’s services, resulting in a continuum of care for its senior residents. These core competencies have positioned Harmony to fill a gap between the majority of independent living operators who do not have the ability, the capital, nor the interest to provide care-driven senior housing, and the assisted living operators who are not equipped to meet the marketing challenges of lifestyle choice based senior properties for private pay facilities.Harmony is an affiliate of Smith/Packett Med-Com, headquartered in southwest Virginia. Smith/Packett is one of the largest senior citizen housing and healthcare development companies in the country, specializing in the design, development, financing, marketing, strategic planning, and operation of healthcare facilities. Harmony Senior Services and Smith/Packett are family owned and operated organizations, which drives the values and goals of all Harmony communities.Harmony Communities are located in the following areas:VirginiaNorth CarolinaSouth CarolinaPennsylvaniaWest VirginiaTennesseeGeorgiaDelawareIndianaOhioKentuckyMarylandWe are family serving families.

Founded in 2008
Charleston, South Carolina, USA
541 employees (12 in marketing)

Traffic Signals

Monthly Visitors
47.2K
Monthly Google Ads Budget
$93.1K
Traffic Source Mix
Search
53.6%
Direct
35%
Referral
6.5%
Social
1.6%
Paid
3.2%

Headcount Trend

Current headcount: ~547

Marketing Team

Marketing Team Size
11 (2% of company)
Median Tenure
2 years
Marketing Roles Posted (Last 30 Days)
1